BERWYN, PA--(Marketwire - February 22, 2008) - Boomi, the market and technology leader for on-demand integration, today announced that Bob Moul, Boomi's president and CEO, will present an overview of Boomi On Demand(SM) at the Pacific Crest 3rd Annual On-Demand Conference at the Fairmont Hotel in San Francisco.

Boomi's presentation is scheduled for Thursday, February 28, 2008 at 10:30 a.m. Pacific Time (1:30 p.m. Eastern Time). The presentation will be Webcast live from the events section of Boomi's Web site (, and it will be archived on the site after the conference ends.

The On-Demand Conference will explore the growth in on-demand services, including the impact of new companies entering the market and challenging the incumbent vendors, factors driving the change, as well as strategies for succeeding in the market.

"Boomi represents exactly the type of 'upstart' that epitomizes what's possible in the on-demand world. Companies with a good idea and a strong development team can reshape how business is done. That's how Salesforce revolutionized customer relationship management, and that's exactly what we're doing with integration," said Bob Moul, Boomi's president and CEO. "A little over a year ago, we set out to eliminate the need for traditional integration software -- it's simply too costly, complex and time consuming to make sense in an on-demand world. We've made it happen, and the response from partners and customers alike has been tremendous."

Using Boomi On Demand, users can securely build, deploy and manage integrations directly from the Web. Integrations are built visually with familiar point-and-click, drag-and-drop ease. No coding is required, and users pay only for the connections they create.

Once integration processes are built, they are deployed via a lightweight, dynamic runtime engine called an "Atom(SM)." Built with patent-pending technology, Boomi Atoms contain all the components required to execute an integration process from end-to-end, including connectors, transformation rules, decision handling and processing logic. They can be hosted for SaaS-to-SaaS integration or downloaded behind a company's firewall for SaaS to on-premise integration.

About Boomi

Boomi is the market and technology leader in on-demand integration. Boomi's patent-pending technology enables any combination of SaaS and on-premise integration to be accomplished directly from the Web, eliminating the burden of installing and maintaining software packages or hardware appliances. Highly embeddable, scalable and distributable, Boomi's architecture is being used to power the SaaS ecosystem including application and data integration, platform-as-a-service and cloud computing, and hosted business intelligence, mashups and analytics. Boomi's unique "pay-per-connection" model allows organizations to pay for only the connections they deploy at a fraction of the cost of traditional on-premise integration solutions. For more information about Boomi, visit

Boomi, Visual Integration Technology, Boomi On Demand, Atom and their respective logos are the registered or common law trademarks or service marks of Boomi, Inc. in the United States and other countries. All other trademarks and service marks used in this publication are the property of their respective owners.

Contact Information: Contact: Ivy Eckerman Spire Communications for Boomi (540) 373-2963