BEVERLY HILLS, CA--(Marketwire - February 23, 2008) - Katie Cleary and other models from the hit NBC television show "Deal or No Deal" are coming out to Beverly Hills on Saturday to encourage puppy store customers to "ADOPT - DON'T SHOP" and to speak out against the animal cruelty behind that cute little puppy in the window. Joined by Last Chance for Animals (LCA), Best Friends Animal Society, local rescue groups, and other "Deal or No Deal" models, Katie Cleary, model #11, will spread the message that puppy stores and the puppy mills that supply them are no deal for dogs or consumers!

Raw Deal for Dogs! 97% of all dogs in pet stores come from puppy mills. Puppy mills are breeding facilities that mass-produce puppies for sale. These facilities are notorious for their filthy, overcrowded conditions, and the minimal amount of time and money spent on meeting the animals' basic needs to maximize profits. LCA's undercover investigations time and again have exposed the brutality of these puppy mills.

No Deal for Consumers! "The inbreeding prevalent in puppy mills produces animals with genetic diseases and abnormalities. Once an animal is purchased the consumer is faced with hefty vet fees for their sick puppy. It is extremely important for Americans to know what the cute puppy in the pet shop has endured to be sold," said Chris DeRose, LCA President. "There are so many adoptable and wonderful pets at shelters and rescues throughout the country. The purchase of a puppy through a pet store is simply irresponsible. If someone wants a specific breed or a young dog, they're all available without going to a pet store."

WHAT:   Pet Store Rally - 11:00 am - 5:00 pm
        Katie Cleary - 12:00 Noon

WHEN:   Saturday, February 23rd, 2008

WHERE:  Posh Puppy
        9699 Wilshire Blvd, Beverly Hills, CA  90212
        (Cross street Roxbury, across from Neiman Marcus)

WHO:    "Deal or No Deal" #11, Katie Cleary and LCA spokesperson,
        Carole Raphaelle Davis, actress (Sex & the City, Angel,
        Veronica Mars) and author of "The Diary of Jinky, Dog of
        a Hollywood Wife"

VIDEO FOOTAGE: http://www.banpuppymills.com/

Last Chance for Animals (LCA), a national animal rights organization based in Los Angeles, has been active for more than two decades. Founded and led by animal expert, author, and actor, Chris DeRose, LCA fights for the rights of animals by conducting investigations that expose animal cruelty. For more information, visit www.LCAnimal.org.

LCA CONTACT : For all other information, call Lisa Beal, LCA Campaigns Director, 818-681-3672.

MEDIA: For media interviews call Eileen Koch @ Eileen Koch & Company at 310-441-1000 or email Eileen @ Eileen@eileenkoch.com. Please visit http://www.eileenkoch.com.

Contact Information: Contact: Eileen Koch Eileen Koch & Company 310-441-1000 Eileen @ Eileen@eileenkoch.com http://www.eileenkoch.com