LAS VEGAS, NV--(Marketwire - February 27, 2008) - Cisco® (
NASDAQ:
CSCO) today announced the
development of a new qualification program for media professionals looking
to create trusted, optimized content for digital signage. The Cisco Academy
of Digital Signage (ADS) will offer a specialized curriculum focusing on
the three vital areas of digital signage: content creation, content
management and content distribution. Enrollees are expected to include
media professionals looking to add a marketable credential to their skill
set, staff members of companies interested in creating digital signage
content, and employees of Cisco channel partners planning to expand their
digital signage solution capabilities.
Current Cisco content partners in North America with a focus on digital
signage include Spinitar, PlayNetwork, PresentationPro and X-Factor
Communications. Globally, partners such as MediaZest, Incidium, Dagobert
and BlueFox have signed up for the academy.
"We value Cisco's contribution to developing content for the industry and
feel this program is dedicated to the thousands of digital media
professionals worldwide who are looking for ways to advance their skill set
and achieve specializations in their areas of focus," said Kenneth
Gisstennar, Spinitar's president. "We're excited to be working closely with
Cisco to help develop a community of interest within the digital signage
industry around content and become one of the first organizations to offer
qualified media professionals to help move the industry forward."
After completing a three-day training program and passing the required
tests, media professionals will receive a Cisco Qualified Digital Signage
Media Professional (CQ DSMP) credential. This credential helps assure
expertise in the following curriculum topics:
-- Content Creation will highlight best practices and methods for
creating high-definition video on demand and network-broadcasted live
video, multimedia and Web design, flash animations, still and animated
images, text, dynamic content, and modular designs.
-- Content Management instruction will involve ingestion, organization,
playlisting, dayparting and scheduling, and digital signage management and
administration.
-- Content Distribution will include best practices and methods for
content delivery networking, store-and-forward, IP multicasting, and
streaming video (architecture, design and protocols).
"Digital signage is accelerating the momentum of the video revolution, and
this program provides us with an enormous opportunity to help train the
next wave of innovators and content professionals. Our aim is to help fill
the content gap within the current ecosystem," said Thomas Wyatt, general
manager of Digital Media Systems, Cisco. "Cisco's Academy of Digital
Signage will give customers a trusted source for trained, qualified media
professionals who can create compelling, optimized signage-ready content."
For more information please visit
http://www.cisco.com/go/dms or contact
ads_info@external.cisco.com. In addition, visit Cisco's booth 876 at the
Digital Signage Exposition in Las Vegas, Nev. Cisco will be raffling off
several scholarships for the new academy throughout the show.
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