BOSTON, MA--(Marketwire - February 28, 2008) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the appointment of Jack McAvoy as a Research Director in Aberdeen's Strategic Service Management research practice. "We are pleased to have Jack join our Strategic Service Management research team. His appointment illustrates Aberdeen's continued commitment to preserving its leadership position in providing fact-based research in the field of after-market service," said Stephen Gold, President of Aberdeen.

McAvoy, who has in-depth knowledge of the processes associated with service optimization and execution, will focus on providing value to Aberdeen's customers through the development of fact-based research and analysis. His initial research focus will include such topics as improving scheduling efficiency, utilizing software as a service (SaaS) within the service sector, deploying intuitive devices to improve productivity, and more.

McAvoy possesses over 25 years of leadership know-how in the high-technology industry, with most recent experiences at ViryaNet, where he managed the Company's business development, corporate communications, and demand generation functions. Prior to his work at ViryaNet, he developed and engineered Pegasystems' marketing and public relations programs through the 1990s. Prior to joining Pegasystems, McAvoy held senior management positions at Wang Global and Computer Associates. McAvoy holds a bachelor's degree in economics and an advanced degree in business management.

"I've been a consumer of analyst research for almost two decades," stated Jack McAvoy, "and I know from personal experiences that no one other than Aberdeen provides fact-based research derived directly from end users. This is real research, quantitative in nature and professionally objective always. I am pleased to join this premier organization, and I commit to the development and growth of the service practice."

For a full listing of Aberdeen's analysts and to obtain Aberdeen's 2008 Service Chain Research Agenda, visit the Service Management channel at:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
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Telephone: (617) 723-7890
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Contact Information: Media Contact: Cindy Jutras Aberdeen Harte-Hanks (617) 854-5247