Contact Information: Contact: FOR NEXT.TV Elina Heng Terpin Communications (310) 821-6100 x108 FOR BOOMj.com Jordan Fischler Allison & Partners (646) 428-0604
BOOMj TV Introduces Original Programming to NEXT.TV(TM) and HP for Baby Boomers and Generation Jones
Revolutionary New Internet TV Service on HP Laptops to Launch New Shows From Niche Portal and Social Networking Site for Baby Boomers and Generation Jones
| Source: DAVE Networks
LOS ANGELES, CA--(Marketwire - March 5, 2008) - NEXT.TV™, the revolutionary new Internet
television service that debuted on HP consumer notebooks, today announced
the addition of BOOMj, Inc. (OTCBB : BOMJ ) as a NEXT.TV channel partner. BOOMj.com, a Web-based niche lifestyle
portal, eCommerce store and social network serving more than 78 million
Baby Boomers and Generation Jonesers, will introduce brand new video
programming to the global NEXT.TV audience,
as part of the BOOMj Lifestyle Network. Initially available via a web
update, NEXT.TV is currently on all HP consumer notebooks shipping with
Microsoft Windows Vista.
Launching multiple channels on NEXT.TV, BOOMj content will initially
include popular program offerings that parallel existing content on the
BOOMj website, including BOOMj Today, a weekly interview-style show
covering the hottest topics for Baby Boomers and hosted by Jon Denny.
"The BOOMj Lifestyle Network is an extension of our Web portal which was
built specifically to serve as a one-stop shop for Baby Boomers online,"
said Wendy Borow-Johnson, President of BOOMj. "The network will feature
health, beauty, fashion, fitness, home improvement, travel and other
content appealing to Baby Boomers and Generation Jones and we plan to
launch a BOOMj Shopping Channel in the spring."
"BOOMj represents a unique demographic that we are excited to introduce
NEXT.TV to," said David Goldsmith, Sr. VP and General Manager of the
HP-NEXT.TV initiative. "The possibilities for this growing market are
limitless as more and more users experience entertainment at its finest."
HP notebook users can access NEXT.TV through HP QuickPlay™, allowing
them to access hundreds of television and video programs with on-demand
Internet television channels. As many HP consumer notebooks can be
connected to TVs through an S-Video or HDMI connection, these users can
bring the NEXT.TV experience into the living room. With the provided remote
control, NEXT.TV content can be enjoyed from up to 10 feet away, adding a
new dimension to the internet viewing experience.
Powered by IPTV pioneer DAVE Networks, NEXT.TV brings an unprecedented
TV-like experience to consumer PCs, bringing together advertisers, content
owners and viewers in an easy-to-use entertainment-driven environment.
NEXT.TV can be accessed with a wired or wireless broadband Internet
connection and offers broadcast-quality content to viewers for free.
At launch, NEXT.TV featured more than 50 channels of programming across all
genres, including comedy, drama, cartoons, sports and science fiction.
Channels and programs available on NEXT.TV vary by geographic region and
include shows from around the world, allowing viewers to experience truly
global television. NEXT.TV continues to add channels and content partners
in order to continue to provide high-quality viewing experiences to users.
Users who do not have QuickPlay on their notebooks and wish to be part of
NEXT.TV web application beta program can sign up at www.next.tv.
About BOOMj, Inc.™
BOOMj.com, Inc. (OTCBB : BOMJ ) is a leading multi-platform
lifestyle/social network portal serving Baby Boomers and Generation Jones.
BOOMj provides an integrated and highly focused community which
incorporates personalized social
networking, online shopping, travel deals, video programming, and
breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment for members.
For more information regarding the company, please visit
http://www.boomj.com.
About NEXT.TV™
Developed and powered by DAVE Networks, NEXT.TV is a next generation
Internet television service that combines the best of TV and the best of
the Internet to deliver television and video content to PCs. Users can
access NEXT.TV anywhere with a broadband wired or wireless Internet
connection making mobile television a reality.
For more information, please visit www.next.tv.
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