OMX Nordic Exchange Copenhagen Nikolaj Plads 6 1067 Copenhagen K Announcement of BoConcept Executives' trading with securities In accordance with section 28 a of the Danish Securities Trading Act, BoConcept Holding A/S is required to publish information regarding trading in BoConcept Holding A/S shares and securities by Executives and persons closely associated with an Executive. The statement is based on a report which BoConcept Holding A/S has received from on of the Executives on 6 March 2008. Name: BoConcept Invest ApS Reason: Presesident & CEO Viggo Mølholm of BoConcept Holding A/S has owner share in BoConcept Invest ApS Issuer: BoConcept Holding A/S ISIN: DK0060050201 Designation: Shares Nature of transaction: Purchase Trading date: 06.03.08 Market: Copenhagen Stock Exchange Number: 49,400 Market price DKK: DKK 14.942.018 Herning, 6 March 2008 Notification of insiders' trading 06.03.08 - 5/2008 Page 1 of 1