-- How Best-in-Class Companies Measure and Improve Return on Marketing Investment -- How Best-in-Class Companies Test, Learn and Refine Marketing Campaigns -- How Best-in-Class Companies Drive Organizational Effectiveness -- How Best-in-Class Companies Capture, Integrate, Analyze and Act Upon Customer Data -- How Best-in-Class Companies Drive Call Center Effectiveness -- How Best-in-Class Companies Monitor Social Media and Leverage Word of Mouth"Our goal is to utilize fact-based research from Aberdeen Group's Customer Management Technology practice as a springboard for top-performing CMOs to validate their everyday experiences among their peers, learn about new trends from industry experts, and offer candid advice to one another in a comfortable networking and educational environment," said Peter Ostrow, Vice President/Group Director, Customer Management Research at Aberdeen. Aberdeen welcomes technology vendors and solutions providers to participate in the event as summit sponsors to preserve the integrity of the event as an end-user only forum. Please visit the summit site for additional info on limited sponsorship opportunities: http://www.aberdeen.com/events/live/CMO08/sponsors.asp or contact: David Mesgar, Sales Director, at 617-854-5255 or e-mail dave.mesgar@aberdeen.com. For registration and agenda information, visit: http://www.aberdeen.com/events/live/CMO08/default.asp. About Aberdeen Group, a Harte-Hanks Company Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 35,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions. As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
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Contact Information: Media Contact: Peter Ostrow Aberdeen Harte-Hanks (617) 854.5373 peter.ostrow@aberdeen.com