DANVILLE, IL--(Marketwire - March 18, 2008) - Watchfire Signs (http://www.watchfiresigns.com), the most reliable LED sign manufacturer in the business with unique loyalty to its sign company customers, will unveil to the industry its new 16mm color LED sign with XVS video capability offered as a standard feature at the International Sign Expo, March 27-29, in Orlando, Fla. The new sign will be displayed at the Watchfire booth #1614.

The new 16mm color LED sign delivers Watchfire's sharpest, brightest, and most lifelike resolution ever with 33 percent more pixels for life-like animations and color depth, and realistic up-close viewing. The first pilot installation of a Watchfire 16mm color LED sign was made in fall 2007 at the Watchfire factory and the display has logged nearly 4,000 hours in an unusually harsh winter.

Watchfire's new 16mm sign is a supercharged LED and video display. The sign packs 1,080 LEDs into every square foot and is capable of producing 281 trillion colors, which exceeds NTSC standards and is the most in the industry. XVS capability enables the sign to show full-motion video. Watchfire's XVS signs also have the industry's best viewing angles: 70 degrees vertical and 140 degrees horizontal, for a wider and brighter viewing area.

Watchfire's 16mm LED signs will be available in a super vivid 11,000 nits to a more energy conscious 5,000 nits.

"The new Watchfire 16mm signs are a welcome addition to the Watchfire product offering, and give us another beautiful, full-video product to offer to our customers," said Richard Poyant, president of Poyant Signs, New Bedford, Mass. "The image quality is stunning and at 11,000 nits images literally appear to jump off the sign."

"Our new 16mm XVS signs are incredibly vivid and deliver businesses and organizations a landmark status that helps them increase visibility and drive growth," said John Kunze, director of Watchfire Signs. "Since we provide a rugged, reliable and vivid display, and the industry's best support before and after the sale, sign companies can be proud to sell Watchfire signs to any commercial or non-profit business that is looking to increase traffic, attendance or revenue."

Watchfire Signs is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme conditions: 180 days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas where heat and humidity are both high, the silicone gel protects the boards from humidity and moisture, eliminating the need for cooling units and allowing the boards to operate with less energy. All Watchfire boards feature unique cabinetry and streamlined electronics design that improves operation and simplifies maintenance. Watchfire's warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.

About Watchfire Signs

Watchfire Signs engineers and manufactures LED signs to help businesses and organizations increase visibility and drive growth. The company has created more than 12,000 LED signs for banks, retail, schools, places of worship and other locations throughout North America. Watchfire Signs is unique in its loyalty to its sign company customers and is committed to the highest level of education, training and support to make sign companies and their customers successful. Founded in 1932 as Time-O-Matic, Inc., Watchfire Signs is headquartered in Danville, Ill. For more information, go to http://www.watchfiresigns.com.

Contact Information: For information contact: Clarus Communications Mara Conklin 847.816.9411 mconklin@teamclarus.com Linda Muskin 847.432.7300 lmuskin@teamclarus.com