Contact Information: Editorial Contacts: Bob Finnegan ChronoTrack Systems, Inc. 314-406-7243 Jim Donaldson Impinj, Inc. 206-834-1091
ChronoTrack Systems and Impinj Bring RFID Technology to LA Marathon
Race Organizers Say Technology Helped Make Event Most Successful Ever
| Source: Impinj, Inc.
EVANSVILLE, IN--(Marketwire - March 20, 2008) - Recently formed ChronoTrack Systems, Inc.
today announced that the company's road race timing system, based on Impinj
UHF Gen 2 radio frequency identification (RFID) technology, performed
flawlessly at the recent Los Angeles Marathon, held on March 2.
ChronoTrack's "D" timing tag allows race organizers to print an integrated
bib and tag for each participant, encoding the runner's bib number into the
tag's RFID chip at the time of printing. The peel-off, disposable portion
of the bib becomes a tag that runners attach to their shoes. ChronoTrack's
tag solution is lighter, less expensive than previous timing methods, and
most important to race organizers and participants -- disposable. Runners
no longer need to stand in long lines to "tag check" their timing devices
as with previous solutions. And after the race, tired participants can
avoid yet another line to return expensive tags.
"ChronoTrack's solution contributed to the best LA marathon in its
twenty-three year history and I'm very pleased," said Terry Collier,
executive race director of the LA Marathon. "Our third party timing
verifier told us it was the most accurate timing method he'd ever seen, and
he compared it against the same method used to time the Olympics. Both race
setup and clean up were much easier -- hours instead of days; we needed
fewer volunteers and far less equipment. We easily saved between fifteen
and twenty thousand dollars, had a smoother race operation, and heard
nothing but praise from race participants. Definitely a win-win solution
for me."
ChronoTrack worked closely with Impinj, Inc., a leading supplier of UHF
Gen 2 RFID solutions, to create and perfect the timing system that includes
proprietary race timing software, Impinj Speedway® readers, and specialized
UHF reader antennas. The system provided finish line results and split
timing data to runners at the 10K, one-half marathon, and 30K points.
ChronoTrack's system accurately recorded 99.84% of all race participants,
easily matching the best results achieved using previous timing solutions.
"The partnership between Impinj and ChronoTrack has produced a unique and
highly effective race timing solution," said Mendy Ouzillou, product line
director at Impinj. "This application is a great example of merging
Impinj's flexible and high-performance products with our partner's deep
domain experience to solve challenging problems with a real and positive
impact on the consumer experience."
For more information about ChronoTrack products, visit www.chronotrack.com.
More information about Impinj is available at www.impinj.com.
About ChronoTrack Systems, Inc.
ChronoTrack Systems, Inc. is a timing and tracking company that has
developed a cost-effective system for timing athletic events, including
road races, using commercially available, EPCglobal-certified, UHF RFID
tags and readers. ChronoTrack has developed the disposable "D" Tag, an
all-weather design for attaching an EPCglobal-certified, commercially
available RFID tag to the foot. ChronoTrack, in concert with its strategic
partner, Impinj, Inc., has designed custom UHF RFID controllers and
antennas that specifically read "D" Tags in a racing environment.
ChronoTrack offers
full-service race timing packages including internationally certified race
timers, bibs, tags and race timing equipment. ChronoTrack also markets its
"D" Tag and timing equipment through its US and international partner
network.
About Impinj, Inc.
Impinj, Inc. is a semiconductor and RFID company whose patented
Self-Adaptive Silicon® technology enables two synergistic business lines:
high-performance RFID solutions and semiconductor intellectual property
(IP). Impinj is the leading technical innovator in developing UHF RFID
solutions for both item-level and supply-chain tagging worldwide. Impinj
draws on its technical expertise and industry partnerships to deliver the
GrandPrix RFID solution comprising high-performance tags, readers,
software, antennas and systems integration. Impinj also licenses innovative
IP products to leading semiconductor companies worldwide, allowing them to
seamlessly integrate crucial nonvolatile memory (NVM) alongside analog and
digital functionality on a single chip. Impinj's IP products include the
popular AEON® family of embeddable cores, which provide rewriteable NVM
technology in logic CMOS manufacturing. For more information, visit
www.impinj.com.
Impinj, Self-Adaptive Silicon, GrandPrix, AEON, and Speedway are trademarks
or registered trademarks of Impinj, Inc.