Contact Information: Contact: Beth Paulino or Kerianne McGuire CommonHealth (973) 352-1000
CommonHealth Nominated for Multiple DTC Awards
| Source: CommonHealth
PARSIPPANY, NJ--(Marketwire - March 25, 2008) - CommonHealth today announced two of its
agencies, EvoLogue and Qi, have been named finalists in three categories in
the 2008 DTC National Advertising Awards.
CommonHealth (www.commonhealth.com) is the world's leading
healthcare-communications network and a WPP (NASDAQ : WPPGY ) (www.wpp.com)
company. EvoLogue is CommonHealth's consumer agency, building brands
through strategies, including the unit's new approach -- Motivational
Efficacy™ -- that evolve the patient-physician dialogue in order to
improve outcomes. Qi is CommonHealth's full service digital agency.
The DTC National Awards, sponsored by DTC Perspectives magazine, recognize
achievement in best practices, knowledge and insight for pharmaceutical
marketers who are leading, creating and implementing direct-to-consumer
(DTC) communications.
EvoLogue earned finalist distinction Best CRM/Direct Mail Campaign category
for work done on a prescription asthma-controller medicine and Best
Non-Branded Campaign for creative work done to help promote a well-known
influenza vaccination. Qi, working together with EvoLogue, was named a
finalist in the Best Non-Branded Website category for the development of a
website focusing on breast and ovarian cancer testing.
Winners will be announced on April 17 at the DTC National Advertising
Awards Dinner in Washington, DC, as part of the DTC National Conference and
will be featured in the June issue of DTC Perspectives.
CommonHealth comprises EvoLogue, Qi, Altum, Carbon, CommonHealth London,
CommonHealth Paris, Conectics, Ferguson, Earthborn, HLS, MBS/Vox, Noesis,
ProCom and Solara. The organization also maintains numerous partnerships
both within and outside of the WPP network of companies.