Contact Information: Contact: For TrueDemand: Alicia Libucha Lois Paul & Partners. 781.782.5703 alicia_libucha@lpp.com For O4 Corporation: Andrea Schnorr Sterling Marketing Group 630.690.5500 ext.227 aschnorr@sterlingmarketing.com
TrueDemand and O4 Corporation Announce Partnership to Link Retail Account Teams With Field Sales Activities
Partnership Increases the Effectiveness of In-Store Merchandising With "Unprecedented" Lines of Communication Between Office-Based Teams and Mobile Field Workforce
| Source: TrueDemand Software
LOS GATOS, CA and ATLANTA, GA--(Marketwire - March 26, 2008) - TrueDemand Software, Inc.,
the leading provider of solutions that help consumer products companies
lift sales at the shelf, and O4 Corporation, the world's leading provider
of next-generation mobile software solutions, today announced a partnership
to help companies better forecast the demand for their products at the
retail level and more quickly replenish supply in response to demand
fluctuations.
TrueDemand's software-as-a-service suite provides valuable data of demand
and delivery for store-level issues involving product turn, promotions, new
product introductions and merchandising activities. Integrating
TrueDemand's solutions with O4's software, which runs on a PDA-style device
and electronically automates field activities, provides a platform that
allows retail field representatives to effectively plan their visits and
execute in-store audits. This partnership provides a "closed loop" system
that makes it possible to prioritize activities and reduces the amount of
wasted effort by a mobile field workforce while bringing more visibility
and actionable data to the account team.
Leading industry analysts have been urging consumer product companies and
retailers to embrace the kind of capabilities that TrueDemand and O4 are
bringing to the market.
"Organizations need to improve their abilities to recognize and respond to
products not on the shelf," said Mike Griswold in the November 2007 AMR
Research report, "Improving On-Shelf Availability: Look in the Mirror-It's
Closer Than You Think." He added that when optimization systems are used to
sense out of stocks and manual intervention occurs by sending a person to
the store, sales increase $300 to $500 per merchandiser visit.
"We look forward to working with O4 to help our joint customers to predict
and prevent the most common causes for suppressed sales at the shelf," said
Eric Peters, CEO of TrueDemand. "By directly linking retail account teams
with their field merchandising workforce, we have opened up unprecedented
lines of communication that enable faster, more accurate sales execution on
a daily basis."
"Leveraging the data driven by TrueDemand's technology will provide
customers with the option of greater insight from the field about in-store
conditions," said Harris Fogel, president of O4. "We are pleased to be
partnering with TrueDemand on this initiative and look forward to an
enhanced automated field solution that increases productivity and
ultimately benefits customers."
About TrueDemand
TrueDemand Software helps consumer products companies capture lost sales at
the shelf. TrueDemand's breakthrough software-as-a-service solution for
account teams, in-store merchandising teams and sales executives enables
customers to reduce out-of-stocks and to rapidly and accurately take
actions that result in a sustainable lift in sales. TrueDemand is based in
Los Gatos, California, with offices in Atlanta, Georgia, Bentonville,
Arkansas, and Pune, India. For more information, please visit
www.tdemand.com.
About O4 Corporation
Established in 1998, O4 Corporation has international offices and partner
networks in the United States, Australia, Asia Pacific, Europe, and South
America to deliver its comprehensive solutions. O4 has attracted numerous
industry-leading clients including Procter & Gamble, Johnson & Johnson,
Daisy Brand, Reckitt Benkiser, Foster's, Bacardi Lion, Pernod Ricard
Pacific, and Suntory. O4 Solutions deliver significant return on investment
through efficiency gain and cost reductions. By addressing the needs of
both management and mobile workers, they support sound planning and
decision making, increased field force effectiveness, and excellence in
retail execution. The end result is a positive impact on revenue and
profits. For more information, visit www.o4corporation.com.
TrueDemand is a trademark of TrueDemand Software, Inc. All other trademarks
contained herein are the property of their respective owners.