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Networked Insights Taps Social Networks to Take Customer Intelligence and Social Media Analytics to New Heights
New Platform Creates Real-Time Window Into Customer Behavior, Sentiments and Measures Engagement Across Social Networks to Drive Better Business Decisions
| Source: Networked Insights
MADISON, WI--(Marketwire - March 26, 2008) - Networked Insights today announced rich new
functionality to the Networked Insights technology platform, providing
companies with an even greater level of customer intelligence resulting
from interactions across any social media application, including most
third-party social networks and company-branded social networks. The
company's technology allows brands to assess the influence, engagement and
sentiments of customers in real-time, using the content and social behavior
profiles from these interactions to help them better understand their
customers and drive more informed business decisions.
New Customer Insight Platform functionality includes a complete redesign
and simplification of the interface that provides insights from all five
areas of focus, including customer needs, content, competition, brand and
product/service. In addition, Networked Insights now assigns an influence
metric, based on engagement, to each member of a community. Networked
Insights incorporates this social behavior information into insight
analysis, and companies can now use the information to identify their most
influential customers in any network.
Networked Insights is spearheading a new social media market space called
Customer Intelligence that combines the detail of web analytics, the
strategic and actionable impact of business intelligence, and the
consumer-driven insight of social media analysis. While today's online
community solutions successfully gather the content from customer
conversations, Networked Insights is the only company that uses the social
behavior profile in addition to the content from customer-to-customer
interactions to determine meaningful and actionable insights that help
brands shape their business and product decisions based on customer
engagement. Networked Insights' technology analyzes and delivers Customer
Intelligence in an automated fashion, taking manual processing, human bias
and scalability issues out of the equation, and allowing customer
engagement to drive the insights.
"Networked Insights taps customer interactions from any social media
application, whether third-party or company-hosted, to identify and deliver
essential Customer Intelligence and help companies make better business
decisions based on customer engagement," said Daniel Neely, CEO of
Networked Insights. "Our new design and functionality further simplifies
the process of drawing valuable information from massive amounts of
customer interactions, making it easy for companies to evaluate and take
action on their customers' wants, needs and sentiments."
Networked Insights is network agnostic and delivers rich insights based on
customer interactions from any social media application such as MySpace,
Twitter, white-label social networks and many more.
About Networked Insights
Networked Insights is transforming tactical market research into strategic
Customer Intelligence by combining proprietary Web 2.0 mining technology,
deep social media expertise and rich interactive analytics to drive better
business decisions. Networked Insights gives companies the ability to
discover, mine and act upon real-time Customer Intelligence from a variety
of social media sources, providing truly customer-driven insight based on
both content and social behavior generated from customer-to-customer
interactions. Previously, companies gained customer information by asking
predetermined questions or proving company generated hypotheses. Networked
Insights puts the customer at the center of the intelligence process so
that companies can let the customer decide what's important. Networked
Insights is privately held and based in Madison, Wisconsin. For more
information, go to www.networkedinsights.com.