-- 71.1% of Chinese would definitely/probably invest in the Chinese stock market, vs. the 53.1% of American consumers who have the same feelings towards the U.S. stock market. -- 70% of Chinese car owners indicate gas prices have greatly impacted their spending, compared to 83.7% of American car owners. -- 20.9% of Chinese car owners say they will take fewer shopping trips as a result of fluctuating gas prices; 36.5% of American consumers are likely to do the same. -- Compared to U.S. consumers, young Chinese are more likely to blog, download/access video and music content, instant message online, play video games, and use their cell phones for pictures, text messaging, and watching videos. -- Simultaneous media usage for Chinese consumers is on par with the U.S., making it difficult to rely solely on traditional media to reach them. -- 97.2% of Chinese consumers regularly/occasionally seek advice from peers before buying products and services, and in turn, give advice about products they have purchased... American consumers are more likely to give advice after purchasing a product, rather than seeking advice prior to purchasing.Additional information on BIGresearch's 11th China Quarterly survey on the young Chinese market may be accessed at www.bigresearch.com/chinaq.htm. About BIGresearch BIGresearch is a consumer intelligence firm providing unique consumer insights through online surveys. The China Quarterly monitors the purchasing behavior and media consumption of more than 4,000 young adult Chinese consumers between 18-34 years old. The recently expanded China Quarterly includes more detail and greater insights on shopping habits and media consumption. The China Quarterly is available through BIGresearch in report or database format.
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