Adobe Launches Photoshop Express Public Beta

Free Online Software Brings Photoshop Technology to Anyone Taking Digital Photos


SAN JOSE, CA--(Marketwire - March 27, 2008) - Adobe Systems Incorporated (NASDAQ: ADBE) today announced Adobe® Photoshop® Express public beta, a free Rich Internet Application (RIA) available to anyone who wants to store, sort and show off digital photos with eye-catching effects. During the public beta period, Adobe will solicit Photoshop Express user feedback on product features and functionality, which will continue to evolve over time. As the newest addition to the Photoshop family line, Photoshop Express has taken much of Adobe's best image editing technology and made it simple and accessible to a new online audience. Photoshop Express allows users to store up to 2 gigabytes of images online for free, make edits to their photos, and share them online in creative ways, including downloading and uploading photos from popular social networking sites like Facebook.

Simple, Fun and Accessible

  • Upload and sort digital photos anytime, edit non-destructively to always preserve the original image, and share from anywhere, on any Web browser.
  • In a few easy clicks, make standard edits, such as removing blemishes and red-eye, converting to black and white, cropping and resizing, and much more. No experience is required to add special effects that will impress friends and family.
  • Use Pop Color to select an object in an image, mute the background color of the photo and swap the object's color, so it jumps off the page.
  • Make photos look like drawings with Sketch effects.
  • Use Distort feature to distort facial features or objects within the images for a comical or artistic effect. Even users with limited photo editing knowledge, can simply select what looks best from a line-up of sample photos, which provides a series of visual hints showing different variations of the added effect.

Variety of Creative Sharing Options

  • Upload and show off photos and slideshows in your own online "Gallery" hosted by Adobe.
  • Conveniently embed or link photos to social networking sites and personal blogs without having to leave the application.
  • Make your slideshows look better with animation that makes photos float and fly across the screen, allowing for viewer interactivity and unique presentation styles.

Adobe Photoshop Family of Products

  • Adobe Photoshop CS3 and Photoshop CS3 Extended are at the heart of the Photoshop family, joined by solutions for users at every level who want to bring out the best in their digital images and turn inspiration into visual reality. Photoshop Lightroom™ addresses the workflow needs of professional and serious amateur photographers. Photoshop Elements provides exciting tools and sharing options for photo hobbyists.
  • Photoshop Express is the latest step Adobe is taking to leverage the advanced technology that underpins its award-winning creative products and deliver it to new online communities.
  • In early 2007, Adobe also announced the availability of Adobe® Premiere® Express, an online video editing and mash-up tool on partner sites such as MTV and Photobucket. Adobe Premiere Express leverages the functionality found in Premiere Elements, a fully-featured desktop video editing program.

Free and Available Now

  • Adobe Photoshop Express beta is available now for free via any Web browser at http://www.photoshop.com/express.
  • Photoshop Express was created with Flex, Adobe's free, open source framework for building RIAs. Flex applications provide a consistent, rich user experience across operating systems and all major browsers, including Firefox, Internet Explorer, Safari and others.
  • An Internet connection and an up-to-date Flash® Player 9 are all that are required to experience Adobe Photoshop Express.
  • In its early phases, Photoshop Express is available to US residents-only in English. Users may experience slow performance if accessed outside of the US. Future plans include availability in other languages and countries.

Quote: Doug Mack, vice president of Consumer and Hosted Solutions

"Photoshop is trusted technology that has changed the visual landscape of our world. Now, Photoshop Express allows anyone who snaps a digital photo to easily achieve the high-impact results for which Adobe is known," said Doug Mack, vice president of Consumer and Hosted Solutions at Adobe. "Photoshop Express is a convenient, single destination where you can store, edit and share photos whether you're at home, school or on the road."

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information -- anytime, anywhere and through any medium. For more information, visit www.adobe.com.

Helpful Links

Adobe Photoshop Express: www.photoshop.com/express

Screen shots: www.adobe.com/aboutadobe/pressroom/downloadimages/

Facebook Fan Page: www.facebook.com/pages/Photoshop-Express/10744195565

Adobe Systems Incorporated: www.adobe.com

Contact Information: Contact: Marjaneh Ravai A&R Edelman 650-762-2899 mravai@ar-edelman.com

Before/After Photo using Pop Color & Saturation Before/After Photo using Black and White & Hue Wanna Play? Before/After Photos using Hue & Sketch Before/After Photos using Sketch & Hue