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Grand Copthorne Waterfront Hotel to Redefine Guest Experience Through Cisco Unified Communications
Adoption Marks a Shift in Unified Communications Deployment From PBX Replacement to True Workspace Transformation
| Source: Cisco
SINGAPORE--(Marketwire - March 28, 2008) - CISCO UNIFIED COMMUNICATIONS SUMMIT -- Grand
Copthorne Waterfront Hotel, a 550-room luxury hotel in Singapore, will soon
redefine the guest experience through a unique technology deployment that
is built on a unified communications platform from Cisco (NASDAQ : CSCO ). To
be designed and built by Cisco-certified systems integrator 3D Networks,
Grand Copthorne Waterfront Hotel's planned technology adoption marks a
shift in unified communications deployments in Singapore from simple
private branch system (PBX) replacement to true workspace transformation.
When the first phase is completed in May, guests at the Grand Copthorne
Waterfront Hotel will get an experience that few other hotels in the world
can deliver, with in-room touch-screen full-colour Cisco® Unified IP
(Internet Protocol) Phones providing access to a range of hotel and
business support services. A robust, high-speed wireless infrastructure
will enable them to access those same services, including video on demand,
from anywhere in the hotel. Hotel staff will be equipped with Cisco Unified
Wireless IP Phones to provide them with access to intranet resources that
will help them attend to guest requests in a timely fashion.
"We were thoroughly impressed by the technology vision that Cisco and 3D
Networks presented to us. Our aim is very simple: We want to make all our
guests feel that they are the center of the world, and in this
technology-driven world, that means providing services that they are used
to in their office or homes from the basic anytime, anywhere wireless
Internet access to luxuries such as music streaming from their MP3 players
to the in-room audio system," said John Sartain, general manager of Grand
Copthorne Waterfront Hotel.
The Grand Copthorne Waterfront Hotel is in the vanguard of forward-looking
organisations in Singapore that are looking beyond unified communications
as being just a replacement for legacy PBX systems. For these companies,
unified communications has the potential to transform the workspace by
integrating effective communication and collaboration solutions, including
messaging, voice, video, Web conferencing and unified communications
clients. This is the message that Cisco is bringing its customers in
Singapore at the Cisco Unified Communications Summit 2008 today at the
Suntec City Convention Center.
"Cisco has been at the forefront of unified communications from the early
days when it was known simply as IP telephony. By integrating voice, video,
data, and mobility over an IP network, Cisco's unified communications
solutions help organizations like Grand Copthorne to enable easy
collaboration every time, everywhere, for their customers and their
employees. Cisco continues to innovate and push the technology envelope
with solutions such as Cisco TelePresence and acquisitions such as WebEx,"
said Benny Lee, managing director of Unified Communications Solutions for
Cisco in Asia Pacific, who delivered the keynote at Cisco Unified
Communications Summit.
Cisco's success in unified communications is aided by trusted channel
partners such as 3D Networks that have a rich history in deploying legacy
PBX systems and have themselves re-engineered their businesses toward
unified communications.
"There's no doubt that we are at the beginning of a shift in user adoption
trends in unified communications. We are very excited by this project at
the Grand Copthorne Waterfront Hotel as it will enable us to create a
unified communications showpiece for the region. This also deepens our
relationship with Cisco further and we look forward to taking the
experience from this engagement into the other parts of our business around
the region," said Steve Hampson, CEO of 3D Networks.
About Cisco
Cisco (NASDAQ : CSCO ) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Information about Cisco
can be found at http://www.cisco.com. For ongoing news, please go to
http://newsroom.cisco.com. Cisco products are supplied in Singapore by
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