Reasons for Shopping Retailer for L/B/D --------------------------------------- HH Income HH Income Greater than $50,000 Less than $50,000 Price 67.6% 73.2% Selection 56.3% 46.4% Quality 46.6% 39.4% Source: BIGresearch, Mar 08 CIA"It's no surprise that price is the main factor in choosing a retailer during uncertain economic times," said Pam Goodfellow, Senior Analyst of BIGresearch. "It's interesting to note the 10 point disparity between consumers who report incomes greater than and less than $50,000 regarding selection. Assortment appears to be driving higher income consumers to big boxes like Bed Bath & Beyond and Linens 'n Things." BIGresearch's Retail Ratings Reports (RRR) are available monthly for 12 major merchandise categories. They are developed from BIGresearch's monthly Consumer Intentions & Actions (CIA) Survey of over 7,500 online interviews. In addition to income breaks, the RRR are segmented by age and gender. For a sample of the March report for Linens/Bedding/Draperies for all consumers and by income breaks, please click the following link: http://info.bigresearch.com/. About BIGresearch BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive, and media. They conduct the Consumer Intentions and Actions (CIA) Survey which monitors the pulse of more than 7,500 consumers each month. The CIA delivers fresh, demand-based information on where the retail consumer is shopping and their changing behavior. Unlike indicators based on past performance, this data brings intelligence on where the retail consumer is going, their intentions and actions. They also conduct the Simultaneous Media Survey (SIMM) which monitors over 15,000 consumers each month. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent. http://www.bigresearch.com
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