Fornebu, 3 April 2008: Today, Aker Kvaerner, a global provider to the process and energy industries, has changed its name to Aker Solutions. At the same time it launched its new logo and visual profile.
The announcement followed the last ever Aker Kvaerner Annual General Meeting. President & CEO, Simen Lieungh, unveiled the brand identity among shareholders and invited guests as well as to stakeholders worldwide via webcast: http://www.akerkvaerner.com/Internet/AboutUs/AkerSolutions.htm.
"From today we are Aker Solutions. Our new icon and new name symbolise clarity, innovation and the drive to move forward. They honour the commitment and skill of our people, who deliver expertly engineered solutions to our customers day after day."
Why the name change? Why Aker Solutions?
For over 150 years, Aker Kvaerner has delivered solutions for some of the world's most complex engineering and construction challenges. "The name Aker Solutions represents a simplification and strengthening of our corporate identity and outlines our offering of comprehensive industrial solutions. It identifies our connection with Aker, a large industrial group with operations in industries and sectors with which we are engaged. It communicates the long term committed ownership of Aker, our synergies with other Aker companies and between our business units and business areas.
We believe our new name further strengthens our potential as a company and brands our commitment to providing value adding solutions - our primary deliverable - to our customers," says Lieungh
About the Logo
Aker Solutions' logotype communicates clarity. Logical and structured, it embodies depth and suggests focus. Its precise form maintains a tie to Aker Kvaerner's industrial heritage while invoking movement and suggesting new directions for the future.
It is also about innovation and drive. The bold 'Aker' in the wordmark builds a stable foundation, creating the freedom for innovation that delivers 'Solutions' in a lighter typeface, exemplifying new thinking, energy and agility. The petroleum blue and steely grey evoke a professional attitude, while the bright orange accents a fresh, dynamic palette.
The transition
All-employee meetings are taking place at Aker Solutions' locations in more than 30 countries worldwide to introduce the new brand identity. Suppliers and customers are being notified and the brand can already be seen across our operations.
"In a process like this, many things change - but our values, our strategy and our commitment to our customers remain the same," concluded Lieungh.
Aker Solutions' new graphical profile has been developed by Oslo-based Dinamo Design.
The new logo can be downloaded from: http://www.akersolutions.com/Internet/MediaCentre/Imagelibrary/Downloadlogotype.htm
Media:
Jannik Lindbæk jr., SVP Corporate Communications, Aker Solutions. Tel: +47 67 51 30 36,
Mobile: +47 977 55 622
Mobile: +47 977 55 622
Investor Relations:
Lasse Torkildsen, SVP Investor Relations, Aker Solutions. Tel: +47 67 51 30 39, Mobile: +47 911 37 194
Lasse Torkildsen, SVP Investor Relations, Aker Solutions. Tel: +47 67 51 30 39, Mobile: +47 911 37 194
Notes to editors:
Aker Solutions ASA, through its subsidiaries and affiliates ("Aker Solutions"), is a leading global provider of engineering and construction services, technology products and integrated solutions. Aker Solutions' business serves several industries, including oil &gas, refining & chemicals, mining & metals and power generation. The Aker Solutions group is organised in a number of separate legal entities. Aker Solutions is used as the common brand/trademark for most of these entities.
Aker Solutions' parent company is Aker Solutions ASA. Aker Solutions has aggregated annual revenues of approximately NOK 58 billion and employs approximately 24 000 people in about 30 countries.
Aker Solutions is part of Aker (www.akerasa.com), a group of premier companies with a focus on energy, maritime and marine resource industries. The Aker companies share a common set of values and a long tradition of industrial innovation. Through its majority-owned holding company Aker Holding AS, Aker controls 40.27 percent of the shares in Aker Solutions, and takes an active role in the development of the company.
This press release may include forward-looking information or statements and is subject to our disclaimer, see www.akersolutions.com.