PORTLAND, Ore., April 9, 2008 (PRIME NEWSWIRE) -- Chrome(r) Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:TRAK) and an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced that ClickMotive, one of the fastest-growing automotive Internet marketing companies, has begun using Chrome New Vehicle Data in its FLEX(tm) Search Software and FUSION(tm) Website Software to help drive more online traffic and leads for its customers.
"Our product utilizes Chrome New Vehicle Data at its core to help populate thousands of dynamic web pages for every possible keyword pattern," said Stuart Lloyd, CEO of ClickMotive. "We also work with Chrome as a preferred vendor for our dealership website and microsite products. Chrome's data is always timely, accurate and reliable."
"With dealerships continually searching for ways to drive more online traffic and leads, the ClickMotive websites are valuable tools because they drive online shoppers back to the dealerships' individual websites," said Peter Batten, Chrome Systems General Manager. "Our Chrome New Vehicle Data is the perfect choice to populate these websites because it is always accurate and comprehensive, which ultimately drives more leads, traffic, and sales."
About Chrome (www.chrome.com)
Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(r), and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq:TRAK).
About ClickMotive (www.ClickMotive.com)
ClickMotive provides thousands of dealers along with ad associations and OEM's with the automotive industry's first seamless product that combines the full power of Web, Search & Video into one comprehensive marketing tool. ClickMotive is based in Plano, Texas.
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of Chrome's new vehicle data and solutions and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack Holdings, Inc. to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.
Factors that might cause such a difference include: the performance of Chrome's products and services and other risks listed in DealerTrack's reports filed with the SEC, including its 2007 Form 10-K. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.
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