NEW YORK CITY, NY--(Marketwire - April 16, 2008) - In the catalog industry, the number of
religion catalogs experienced major growth, jumping from 205 to 329 (60.5%
growth), in the last five years, according to the 2008 edition of The
National Directory of Catalogs (www.mediafinder.com) released today. At
the same time, automotive catalogs increased from 389 to 593 (52.4%), and
education catalogs from 400 to 528 (32%), during the same time period. The
National Directory of Catalogs features information on 12,230 catalogs in
the 2008 edition, compared to 10,668 catalogs in the 2004 edition.
In 2008, the category with the most listings in The National Directory of
Catalogs was Books, with 1,156 catalogs, up from 1,071 in 2004, followed by
Apparel, with 819 catalogs, up from 711.
"The catalog industry continues to be strong in 2008, particularly in the
top 10 categories of Books, Apparel, Automotive, Education, Gardening,
Gifts, Food, Religion, Home and Sports," said Trish Hagood, president of
Oxbridge Communications, publisher of the The National Directory of
Catalogs. "And, online catalogs continue to grow, with 1,868 online-only
catalogs and 10,543 print-and-online catalogs listed in the 2008
directory."
Over the past five years the three catalog categories showing major decline
are manufacturing, computers, and crafts.
Printers, paper brokers and other suppliers to the publishing industry use
The National Directory of Catalogs to find qualified sales leads based on
detailed production information. Direct marketers use it to find new
sources for list rentals and librarians use it for reference and business
patrons.
The National Directory of Catalogs, published by Oxbridge®
Communications, is the largest directory of U.S. and Canadian catalogs with
listings for business and consumer catalogs. Catalog listings include
address, phone, fax, URL, email, and more. Available immediately from
Oxbridge Communications (www.oxbridge.com), or by calling 1-800-955-0231,
The National Directory of Catalogs 2008 is priced at $945 for the print
edition; $1,095 for the Single-User CD and $1,995 for both print directory
and CD. It is also available online as part of the MediaFinder
(www.mediafinder.com) online database service at $1,295 for a year's
single-user subscription, $795 for a six-month subscription, and
$49.99/month for the Keyword Search Service.
Oxbridge Communications, founded in 1964, has the largest database of U.S.
and Canadian periodicals and catalogs. In addition to The National
Directory of Catalogs, Oxbridge has a broad range of reference products
including: The Standard Periodical Directory, Oxbridge Directory of
Newsletters, The National Directory of Magazines and www.MediaFinder.com,
an online database of more than 70,000 publications, including catalogs.
NATIONAL DIRECTORY OF CATALOGS - FIVE YEAR TRENDS
Top 10 Categories 2008 2004 % Increase 2004-2008
----------------- ------ ------ --------------------
Books - 1,156 1,071 7.9
Apparel - 819 711 13.8
Automotive - 593 389 52.4
Education - 528 400 32.0
Gardening - 422 334 26.3
Gifts - 358 300 19.3
Food - 332* 27 21.2
Religion - 329* 205 60.5
Home - 317* 284 11.6
Sports - 312* 270 15.6
*The Food, Religion, Home, and Sports categories on the 2008 Top Ten List
above replaced
the Manufacturing, Computers, Crafts, and Office categories on the 2004
Top 10 List below.
Top 10 Categories 2004 2008 % Decrease 2004-2008
----------------- ------ ------ --------------------
Books - 1,071 1,156
Apparel - 711 819
Manufacturing - 469* 244 (48.0%)
Education - 400 528
Automotive - 389 593
Gardening - 334 422
Computers - 313* 227 (27.5%)
Gifts - 300 358
Crafts - 298* 227 (23.8%)
Office - 296* 257 (13.2%)
Contact Information: For more media information, contact:
Lisa Hendrickson
LCH Communications
516-643-1642