Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388
Web 2.0 Expo Gets Awareness
Awareness, Inc. Exhibits, CTO Presents on How to Bring Web 2.0 to Your Enterprise
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - April 16, 2008) - Awareness, Inc. today
announced that the company will be presenting and exhibiting at the Web 2.0
Expo in San Francisco from April 22-25.
Dave Carter, CTO at Awareness, will present "How to Bring Web 2.0 to Your
Enterprise" on April 23rd at 9:40 a.m. In his presentation, Carter will
explore what companies need to consider when bringing Web 2.0 technology and
social media thinking into the enterprise. He will also review how to
deploy tools such as blogs, wikis and discussions that can encourage
user-generated content and help improve the way people collaborate and
communicate internally within the enterprise.
As a leading provider of enterprise social media solutions, Awareness has helped
customers such as McDonald's, Kodak, the New York Times Co., Northwestern
Mutual and Procter & Gamble successfully plan and implement robust social
media programs to engage customers, prospects and partners and achieve
real business value.
Web 2.0 Expo is a global annual gathering of technical, design, marketing
and business professionals who are building the next generation Web. Web
2.0 Expo features the most innovative and successful Internet industry
figures and companies providing attendees with examples of business models,
development paradigms and design strategies to enable mainstream businesses
and new arrivals to the Web 2.0 world to take advantage of this new
generation of services and opportunities.
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times Co., Northwestern Mutual and Procter & Gamble use Awareness to build
brand loyalty, generate revenue, drive new forms of marketing, improve
collaboration, encourage knowledge-sharing and build a "corporate memory."
For more information about Awareness, visit
http://www.awarenessnetworks.com/.