Contact Information: Contact information Jason Throckmorton or Corey Lewis LaunchSquad (415) 625-8555 mochimedia (at) launchsquad.com
MochiAds Announces International Partnerships, Expands Ad Sales to China, Taiwan and Southeast Asia
Advertisers in China, Taiwan and S.E. Asia Can Now Buy Online Game Advertisements Through MochiAds Partners
| Source: Mochi Media
SAN FRANCISCO, CA--(Marketwire - April 16, 2008) - Today MochiAds, the largest online games
advertising network from Mochi Media, announced partnerships with Wanmo,
Innovalue and AdMax to expand its ad sales reach into China, Taiwan and
Southeast Asia, respectively.
Through the partnerships, advertisers within these local markets will now
have the option of buying advertisements in MochiAds games through a local
representative. The unique ad units offered by the MochiAds network provide
access to consumers while they are engaged in the game itself, in the form
of pre-game and inter-level ads inserted directly into the game window.
While the games are being played, brief 10-second ads are shown, which can
be targeted based on various criteria including geography, domain and game
category.
These deals are announced at a time when the worldwide popularity of online
games is growing at a rapid pace. Online gaming sites are estimated to
reach one in three Internet users worldwide, an audience which includes
more than 70 million unique users within the Asia Pacific region (Source:
Comscore MMetrix). This announcement strengthens the MochiAds network's
ability to monetize and serve targeted advertisements to the international
gamers that represent a substantial percentage of its traffic. The timing
is particularly favorable as well, due to the upcoming Beijing Olympics;
advertisers now have a new avenue to access the Chinese audience. Deals
like these ultimately create a better gaming experience as consumers view
ads more specific to their local market.
With Innovalue, the partnership extends even deeper. The online advertising
company will represent MochiAds for online games distribution deals with
Taiwanese publishers, as well as fostering the development and growth of
the nascent Taiwanese gaming community.
"These partnerships create new opportunities for advertisers in China,
Taiwan and Thailand to connect with their target consumer," said Justin
Wong, Mochi Media's vice president of business development.
Unlike Web site ads, the around-game advertisements are delivered within
the game window as the user is initiating the game or waiting between
levels. This places the advertiser's message into a medium where a user is
engaged -- network click-through rates average 5 to 7 percent.
"The Yankee Group projects that worldwide in-game advertising expenditures
will grow to $971.3 million by 2011 compared to just $77.7 million in
2006," said Gilbert Lo, director of media development for ADMAX Network.
"Meanwhile, PricewaterhouseCoopers believes that Asia will remain the
fastest growing region for the Internet and video game industry. As
Southeast Asia's largest online local advertising network of
specialty-content Web sites, we are delighted to bring MochiAds into our
network and offer advertisers within Southeast Asia a landmark, exclusive
opportunity to engage the casual gaming audience."
"MochiAds provides great value to the game development community as well as
advertisers. We are excited to partner with advertisers to provide access
to the audience of Taiwanese consumers," said Eric Chen, spokesman for
Innovalue.
"With the gaming industry exploding in China, we are incredibly excited to
be working with Mochi Media, a proven leader in global online advertising
for gaming. This is a solution that dovetails well into our
China-focused strategy, and we look forward to a long and productive
cooperation," said Micah Truman, CEO of Wanmo Performance Advertising.
The addition of these partnerships underscores MochiAds' ongoing commitment
to delivering high-quality advertisements targeted at the gamers playing
the more than 2,000 games on the network.
About MochiAds
MochiAds is the world's largest online games advertising network for
advertisers, publishers and game developers. The MochiAds network connects
advertisers with game developers, providing turnkey opportunities to reach
the one in three Internet users playing games online. The technology
enables publishers to leverage the value from a catalog of engaging games
within the MochiAds network and game developers to monetize their games
through inserting around-game advertisements during natural breaks in game
play. MochiAds is a product of Mochi Media, headquartered in San Francisco
and funded by Accel Partners.
About ADMAX Network
Launched in 2006, ADMAX Network is a subsidiary of Digital Marketing Solutions (DMS)
Group. The company is Southeast Asia's leading site representation and
digital advertising network with operations in Indonesia, Malaysia,
Singapore, Thailand, the Philippines and Vietnam.
ADMAX Network represents leading local and global digital publishers in
Southeast Asia and has a network of over 200 specialty-content sites
offering relevant local media content via websites, mobile, and blogs. The
company provides marketers with simple yet effective access to targeted
consumers, while providing top agencies and publishers the ability to grow
their advertising revenue and measure results. For more information, please
visit www.admaxnetwork.com.
About Innovalue
Established in 2004, Innovalue specializes in technology commercialization,
web-based service development, and design services. As the leading
cross-border syndicate, Innovalue has built its reputation on offering
integrated services and unparalleled operating efficiency. From its
inception, Innovalue has consistently offered dedicated services to its
customers, and has lead in leading technologies and services into Taiwan
market. Innovalue is currently headquartered in Taipei City, Taiwan.
About Wanmo
Founded in 1997, Wanmo (formerly known as madeforchina) provides
performance based advertising solutions to multinational clients that
include brands such as L'Oreal, Ford, United Airlines, China Mobile and
Lenovo. As the owner of China's largest reputable performance based
advertising network, Wanmo helps premium brands reach over 30 million
consumers in Mainland China per week. Backed up by its unique technology,
industry-leading fraud protection capabilities, expert project management
and unrivalled content creation, Wanmo provides clients with the means to
achieve their marketing goals online, enabling them to build brand
awareness, generate new business leads and close more sales cost
efficiently by using a pay for performance model.
With headquarters in Beijing, Wanmo is a market leader in performance based
advertising and, together with industry and government partners, is leading
China's online advertising industry to global competitiveness.