NewsGator Enhances Best-of-Breed RSS Reader via Partnership With AideRSS

DENVER, CO--(Marketwire - April 18, 2008) - NewsGator Technologies, Inc. announced today that it has integrated AideRSS's PostRank™ filtering capabilities into its NewsGator Online RSS reader to offer more relevant news and social search features to users. The partnership will enhance NewsGator's ability to provide users with an easy way to sort posts based on the attention those stories are getting across the Internet.

AideRSS's PostRank™ is a scoring system developed to rank each article based on how people interact with stories through social tagging, rating and commenting.

"Added to NewsGator Online, PostRank™ will suggest relevant articles and feeds to a person based on the social engagement, article ranking and other interactions with the RSS reader," said Ilya Grigorik, CTO for AideRSS. "Combining PostRank™ with NewsGator's industry leading relevancy features ensures that NewsGator Online users Read What Matters and have easy access to relevant, filtered news that is more targeted to their individual needs."

"PostRank™ adds a whole new level of functionality and usefulness to NewsGator Online and creates an enhanced experience for our users," said Brian Kellner, vice president of products for NewsGator. "NewsGator already provides customers with the most relevant and targeted RSS reading experience in the industry. We use the anonymous content consumption patterns of our over one million customers to drive the relevance of each user's experience. With AideRSS, it is now even easier for our customers to see the articles that are getting the most attention across the Internet."

NewsGator's award-winning RSS products for PC (FeedDemon), Mac (NetNewsWire), Microsoft Outlook (Inbox), mobile (NewsGator Go!) and online (NewsGator Online) deliver a best-of-breed RSS reading experience that synchronizes through NewsGator's online platform. All of NewsGator's client RSS reader products are available free of charge and include free synchronization along with other services. Users can enjoy the great features and performance of all of NewsGator's Web, desktop and mobile readers for iPhone, Windows Mobile, and BlackBerry (powered by FreeRange), all synchronized to provide the same view of their RSS content no matter when or where they read it.

About NewsGator Technologies, Inc.

NewsGator Technologies is a pioneer in RSS and Enterprise 2.0 technologies. Headquartered in Denver, Colo., NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit www.newsgator.com.

About AideRSS, Inc.

AideRSS is a rapidly growing Web 2.0 company located in Waterloo, Ontario, Canada Founded in January 2007, AideRSS focuses on delivering productivity and information management tools that deal with information overload and help users find and "Read What Matters™." Like a newspaper editor who picks the relevant stories off the newswire services, AideRSS analyzes all of the stories in an RSS stream, assigns a score based on social engagement, and delivers only the most relevant stories to a reader's inbox based on their chosen filtering level. For more information, visit www.aiderss.com.

Contact Information: Contact Information: Laura Farrelly NewsGator 303.552.2046 lauraf(at)newsgator(dot)com Ilya Grigorik AideRSS, Inc. 519.888.3322 Ilya(at)aiderss(dot)com Jennifer Gazin or Corey Lewis LaunchSquad 415.625.8555 newsgator(at)launchsquad(dot)com