Independent Voters May Hold Key
Obama Clinton McCain All -48.8% -52.3% -56.0% Democrats -13.4% -10.8% -82.2% Republicans -84.0% -89.3% -9.1% Independents -51.9% -63.0% -65.5% Source: BIGresearch, April 08 CIA *Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred ReichheldClinton scores better than Obama among Democrats. Interestingly, McCain has a better score within his own party than either Obama or Clinton do within their party which may be due to the competitive nature of the Democratic primary. McCain also scores better with Democrats than either Obama or Clinton do with Republicans which indicates more Democrats are likely to promote him than Republicans promote Obama or Clinton. 23% of respondents align themselves with the Independent Party, and candidates are aware that these are the votes crucial to their success. Obama is the candidate most likely to be recommended by an Independent. His NPS is considerably higher (-51.9%) when compared to Clinton's (-63%) or McCain's (-65.5%). To view data tables for presidential candidates' NPS, please click here: http://info.bigresearch.com/ About BIGresearch BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive, and media. BIGresearch conducts the Consumer Intentions and Actions (CIA) Survey which monitors more than 7,500 consumers each month. The CIA delivers fresh, demand-based information on where the retail consumer is shopping and their changing behavior. Unlike indicators based on past performance, this data brings intelligence on where the retail consumer is going, their intentions and actions. They also conduct the Simultaneous Media Survey (SIMM) of more than 15,000 consumers twice each year. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent. http://www.bigresearch.com
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