Bang & Olufsen sound system in the new Audi Q5

Bang & Olufsen's partnership with Audi is being extended to include the new
Audi Q5. The model, a compact SUV, is now available with a Bang & Olufsen Sound
System. 

Audi Q5 will be unveiled to the public at the international Beijing Motor Show
from 
22-28 April, 2008. Concurrent with the launch, Audi and Bang & Olufsen will
announce that Audi Q5 is available with an optional Bang & Olufsen Sound
System. Head of Bang & Olufsen Automotive, Vice President Jens Peter Zinck, is
delighted with the extended partnership. 

- Our presence in yet another new Audi is important both in terms of our
partnership with Audi and Bang & Olufsen's development, says Jens Peter Zinck,
adding: 

- This is an exciting new model: a medium class, luxury SUV in a segment that
promises to perform well - in terms of car sales as well as a good ”take rate”
(i.e. the number of buyers who will opt for a Bang & Olufsen Sound System). 

Bang & Olufsen expects that the availability of the Sound System in the Audi Q5
will make a positive contribution to developments over the next few years. It
will not, however, change expectations for the current financial year where
Bang & Olufsen Automotive is seeing a positive trend. Turnover for the first
three quar-ters was DKK 81 million against DKK 52 million for the same period
last year, i.e. an advance of 56 per cent. 

Bang & Olufsen's sound systems for cars have rapidly gained a high reputation. 

- Recently, Bang & Olufsen was named the number 1 brand in the Car-HiFi
category by the respected magazine 'auto motor und sport's reader survey: Best
Brand 2008, says Jens Peter Zinck. 

As well as the new Audi Q5, Bang & Olufsen's sound systems are available for
the following Audi models A8/S8, R8, Audi Q7, A5/S5 and A4. 



Peter Thostrup
Executive Vice President


For any further enquiries, please contact:
Vice President, Automotive, Jens Peter Zinck, tel: +45 20 10 03 47.