Metsä Tissue to invest in its Away from Home businesses


22/04/2008

Metsä Tissue to invest in its Away from Home businesses in Central Eastern
Europe and Scandinavia 

Metsä Tissue, a leading supplier of tissue paper products for the European Away
From Home market, today announced that it is to invest in expanded production
facilities to further build and grow its business in both Central Eastern
Europe and in Scandinavia. 

In Central Eastern Europe, the company has enjoyed rapid market growth since
entering the market and now is the clear market leader in Poland. Katrin brand
and business processes are recognised to have played a major part in leading
the surge upwards in the quality and service expectations of customers and
consumers alike across the region. 

In Scandinavia too, where the company also enjoys a strong market position, the
investment in upgraded production facilities is also a direct result of
positive and still growing, demand for its premium quality products. 

The investment announced now includes a new Away-from-Home rewinder at Metsä
Tissue's Mariestad mill in Sweden and the transfer of three rewinders from
Mariestad to the company's Krapkowice mill in Poland. The first rewinder will
be transferred during the summer 2008. 

In practice this also means that the company's production facilities are
located as near as possible to the region where the finished products are
actually going to be used. This minimises transportation and ensures the
smallest possible environmental footprint. 

Through this investment, Metsä Tissue will further strengthen its commitment to
serve its customers with high quality Katrin tissue products to meet the
specific hygiene, health and comfort needs of every usage environment from
professional hygiene demands in health care to public washroom usage. 

Yet at the same time the investment is also perfectly in keeping with the
Katrin brand's concept. Whatever the hand washing and drying application, Metsä
Tissue's Katrin range of products is designed and manufactured to minimise
working hours, consumption, environmental impact, and hygienic risks while
increasing profitability and providing for overall economy. The Katrin concept
can be summarised in the words "Less is more", of which the recently introduced
Katrin System Dispencers and compatible Katrin System Tissue products are good
examples. 

For more information, please contact;
Kari Muttilainen, SVP, Away-from-Home business

Tel.: + 358 10 469 4563
Mobile: +358 500 634 906
E-mail: kari.muttilainen[at]metsatissue.com

Jaana Tiura, Brand Marketing Manager, Katrin

Tel.: +358 1046 94185
Mobile: +358 50 598 8739
E-mail: jaana.tiura[at]metsatissue.com