LOS ANGELES, CA--(Marketwire - April 23, 2008) - King Ice, a leading online retailer of hip hop jewelry, has introduced a new line of hip hop buckles. The hip hop buckles range in scope from traditional western buckles to innovative LED buckles, featuring customizable scrolling text. Also included are popularized iced out skull buckles, offered in various designs, usually featuring cubic zirconia diamond stones.

"Hip hop buckles are a staple in hip hop jewelry," said Derek Belay of King Ice. "The right hip hop belt buckle can set off an outfit perfectly. Our job is to make sure our customers have access to the latest designer hip hop buckles, along with our great service."

All of their hip hop buckles come with a 90-day warranty, covering the entire product line at King Ice. Their iced out hip hop buckles are also available in more edgy designs, such as the controversial handgun belt buckles.

"The fact is hip hop was born from a place of struggle. Some parts of hip hop represent the thug life. The gun is a major part of the thug's story as written in rap lyrics. Our hip hop buckle designs reflect that reality," said Belay.

All of these designs as well as more hip hop buckles can be found at the King Ice website now. For more information, call 1-877-KING-ICE or visit www.KingIce.com. Use discount code KE2654 for 10% off any purchase.

About King Ice:

King Ice is always checking the current trends looking to add new products and keep customers up-to-date. In addition, King Ice offers quality solid sterling silver and gold merchandise, along with platinum look bling bling jewelry. King Ice is focused on providing valued customers with attentive customer service and fast shipping with a generous warranty.

Contact Information: Contact: King Ice 877-KING-ICE