Contact Information: Earth Knowledge Contact: Julia Armstrong D'Agnese Julia(at)earthknowledge(dot)net 520.829.7152 Media Contact: Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact: Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388
Awareness, Inc. Powers New Online Web Presence for Earth Knowledge
New Online Community Incorporates Social Media Tools to Bring Environmental Information to the Public in a More Interactive Way
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - April 24, 2008) - Awareness,
Inc. today announced that its Enterprise Social Media is powering Earth Knowledge's new
website, which leverages
social media tools including geo-tagging to make environmental information
more accessible and customizable for clients, stakeholders and the general
public.
Earth Knowledge, Inc., headquartered in Tucson, Arizona, is a leader in
integrating and disseminating earth and environmental science knowledge.
Earth Knowledge helps communities, businesses and governments maintain the
balance between consumption and preservation of the Earth's resources. The
company's website empowers Earth Knowledge clients and the public to keep
current on the latest news, data, and commentaries through the use of
Google Maps and other Google-based mapping technologies. The company also
provides customized websites for clients, integrating diverse environmental
information to address specific organizational interests and needs.
Earth Knowledge worked with Awareness' Enterprise Social Media platform, which provides a host
of enterprise-ready, Web 2.0
community technologies, to create a website that is a resource for
their clients in addition to consumers looking for more information on
environmental issues. This knowledge portal is a way for Earth Knowledge to
help facilitate the ongoing conversation about the Earth and the
environment. In addition, Earth Knowledge provides commentary on the user
generated content, posted to the site by experts including Earth
Knowledge co-founder Frank D'Agnese.
"By integrating trusted information sources and responsible science, we
provide the basic tools required to make sound decisions. Our goal is to
help build strong communities and businesses while simultaneously caring
for the planet," said Julia Armstrong D'Agnese, Earth Knowledge's CEO and
co-founder.
"Our new site gives Earth Knowledge clients, stakeholders and anyone else
concerned about the environment access to important information about
issues that affect them," said Frank D'Agnese, Earth Knowledge's president
and co-founder. "The kind of scientific research and information we uncover
can often be hard to find, so our goal is to build a bridge between the
scientific community and the people the research impacts. Since these
issues are often tied to specific locations, the ability to organize
content geographically is extremely valuable because it allows users to
find information that affects them by location. The Awareness platform
provides a unique and incredibly dynamic way for clients to manage this
content and allows broad participation from organizations, stakeholders and
the public."
"It's been a pleasure to work with Earth Knowledge and build their
community," said John Bruce, CEO, Awareness. "They've been an Awareness
customer for some time, and this new community is actually the second major
release we've built for them. It shows how adaptive our platform is in
providing multiple ways for participants to interact, while the underlying
content is managed in a uniform way. This allows us to add features that
stimulate continued participation and encourages users to participate with
the same content in new ways. We're excited that we are not only helping
Earth Knowledge grow their business, but also involved in a project that
helps the planet."
About Earth Knowledge, Inc.
Earth Knowledge develops pioneering ways of integrating and disseminating
earth and environmental science information for business and community
leaders, scientists, public institutions, and the consumer. It provides
these knowledge integration services through sophisticated client
consulting and its novel web-based services. The focus of Earth
Knowledge's services is on effectively drawing experts and decision-makers
together to create cooperative and collaborative solutions that help the
Earth's communities thrive. This approach has informed important decisions
by the City of Las Vegas, the U.S. Department of Energy, the State of
Nevada, and numerous other groups throughout the United States. Find out
more at www.earthknowledge.net/home.
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control, and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times Company, Northwestern Mutual and Procter & Gamble use Awareness to
build brand loyalty, generate revenue, drive new forms of marketing,
improve collaboration, encourage knowledge-sharing and build a "corporate
memory." Find out more at http://www.awarenessnetworks.com.