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Norway's State Broadcaster, NRK, Adopts Entriq PUBLISH for Streamlined Delivery of Content to Production Platforms and Consumer Digital Devices
Entriq's Scandinavian Channel Partner, AVIT-Systems Norge, Signs Contract With NRK to Seamlessly Digitize, Catalog and Distribute Video Content From Multiple Sources
| Source: Entriq
CARLSBAD, CA--(Marketwire - April 28, 2008) - Entriq, a leading digital media company that
makes it easy for content providers and broadcasters to quickly and
efficiently get their video content to viewers, today announced that it
will partner with its Scandinavian channel partner, AVIT-Systems to become
the online video technology provider to NRK, Norway's state broadcaster.
Entriq PUBLISH is a video technology solution that enables broadcasters
real-time delivery of rich media content to consumer digital platforms.
Entriq's technology streamlines workflows, which significantly reduces
operational overhead and increases potential new business opportunities.
Norway's largest broadcaster, NRK has always had a reputation for
technology innovation and leadership. It was the first broadcaster in
Norway to bring its content to the web, and is now showing its commitment
to reaching its large audience on multiple platforms (web, mobile, PDAs,
etc.) by putting Entriq's advanced technology in place. With this
partnership, content will be delivered to viewers in whatever way they
choose, all the while reducing demands on NRK's own resources.
"Working with Entriq, we will be providing NRK with a Content Management
System that allows them to easily ingest, manage and publish video and
audio assets with associated metadata to all digital media platforms," said
Peter Lund, Product Manager of AVIT-Systems. "This will enable NRK to plan
for and implement increased output and distribution, as well as helping
them to achieve their business goals for content delivery on popular
consumer devices."
Scheduled to launch in June 2008 at NRK's main broadcast centre in Oslo,
Entriq PUBLISH will seamlessly integrate with NRK's existing
infrastructure, including: Programme Bank (NRK internal project providing
centralized store for ALL video content), Omnibus broadcast media
management system, Quantel's SQ News production platform, ENPS newsroom
automation system, DigAS radio automation system and Polopoly web CMS. The
Entriq system replaces NRK's legacy platform.
"In today's market, broadcasters want to eliminate lengthy and cumbersome
workflow for publishing content, and the high operational overheads of
having to copy clips to tape and physically deliver them," said Andrew
Ioannou, Vice President Business Development, Channels & Partners at
Entriq. "Our customers have multiple sources of video content that need to
be digitized, cataloged and distributed. They want a solution that
journalists can easily use, which doesn't require any technical know-how,
and eliminates risk. We're delighted to be working with NRK and our partner
AVIT-Systems Norge to deliver these benefits."
Entriq PUBLISH allows content and rich metadata to be ingested, managed,
stored, formatted, processed and published for both internal and consumer
usage. It publishes on all popular platforms including Web, PDA, mobile
phones, podcasts for video on demand, and live video broadcast. PUBLISH
integrates with broadcast content devices such as video servers, newsroom
control, traffic and automation systems to acquire associated metadata to
enable automated or semi-automated workflow rule processing and
distribution. PUBLISH is part of the Entriq Media Solution that can
incorporate other modules to meet any requirements. These modules include:
CONTROL for content usage protection, SYNDICATE for automated distribution,
MONETIZE for pay or ad-supported opportunities, DISCOVER and ANALYZE for
content search and experience insights, as well as a host of other products
and services.
About AVIT-Systems Norge
AVIT-Systems Norge AS is one of the major suppliers of products and
services to the Video and Broadcasting industry in Norway. The company's
portfolio includes a full range of products from world leading
manufacturers, which is enhanced by the company's in-depth knowledge of a
broad range of expertise within the broadcasting, video production and
audio areas.
AVIT-Systems Norge AS has achieved several of the milestones in the
Norwegian production and broadcast community. Since 1984, the company has
focused on serving the Norwegian market with video production equipment,
specializing in solutions for News/Sports production and ENG/EFP equipment.
In 2007, the company became a part of Danish AVIT-System A/S, and now
serves customers throughout the Scandinavian region with a complete range
of services and products.
About Entriq
Founded in 2000, Entriq helps companies quickly and easily get their
digital media content to consumers and users. Entriq's Media Solution,
proven in production by some of the world's leading brands, solves all the
major problems content providers and broadcasters encounter when attempting
to package, control, deliver, and monetize content across all devices and
platforms. Every day, customers like BSkyB, Sky News Australia, Martha
Stewart Omnimedia, CBS, Oprah's Harpo Productions, Viacom, and Foxtel
(Australia), rely on Entriq to thrive in the competitive and fast-paced
digital media economy.
Entriq is a division of MIH, which is a wholly owned subsidiary of Naspers
Limited. Naspers is listed as NPSN on the LSE, and NPN on the JSE. To learn
more visit http://www.entriq.com.