Awareness, Inc. Powers Online Web 2.0 Community for JetBlue
New Internal Training Web 2.0 Community Is Key Element in Employee Education and Collaboration Initiative
WALTHAM, MA--(Marketwire - April 29, 2008) - Awareness,
Inc., the leader in Enterprise Social Media, today announced that the company
has built and deployed an internal Web 2.0
community for JetBlue University, the airline's main training function,
so that crewmembers can share best practices on how to train other JetBlue crewmembers. The implementation is the latest step in
JetBlue's social media strategy, and the first to leverage the Awareness
platform and Web 2.0 tools.
With the Awareness platform, which offers a host of social
media tools including blogs, wikis and tagging, JetBlue University is
creating an entirely new medium for capturing and sharing important company
knowledge and information, as well as enhancing collaboration on projects
between employees in disparate programs and locations. The online
community facilitates communication between the faculty members at the
company's three core training campuses: Flight crew training in Orlando,
Florida; operations and technical crew training in Queens, New York; and
reservation training in Salt Lake City, Utah.
"JetBlue is committed to fostering the most collaborative workplace
possible, and encouraging crewmember input and creativity is a key element
of our success," said Murry Christensen, director of learning technologies,
JetBlue University. "Awareness serves as a strategic partner in helping us
continue to innovate and give our crewmembers an easy and fun way to share
their experiences, turning traditionally siloed knowledge into shared
knowledge available to everyone in the company. We selected the Awareness
platform due to the technology's ability to scale as our training needs
grow, and its enterprise-ready features that enabled us to easily deploy it
in a secure way."
"JetBlue has a reputation of innovation and leadership," said John Bruce,
CEO of Awareness. "Their deployment of an internal Web 2.0 community to
foster knowledge-sharing and peer-to-peer training of their crewmembers is
consistent with that reputation. We're pleased to be working with JetBlue
on this and follow-on Web 2.0 initiatives that will directly benefit their
business."
About JetBlue
New York-based JetBlue Airways has created a new airline category based on
value, service and style. Known for its award-winning service and free TV
as much as its low fares, JetBlue is now pleased to offer customers Lots of
Legroom and super-spacious Even More Legroom seats. JetBlue introduced
complimentary in-flight e-mail and instant messaging services on aircraft
"BetaBlue," a first among U.S. domestic airlines. JetBlue is also America's
first and only airline to offer its own Customer Bill of Rights, with
meaningful and specific compensation for customers inconvenienced by
service disruptions within JetBlue's control. Visit www.jetblue.com/promise
for details. JetBlue serves 53 cities with 550 daily flights. New service
to Los Angeles International Airport begins in May. With JetBlue, all seats
are assigned, all travel is ticketless, all fares are one-way, and an
overnight stay is never required. For information or reservations call
1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control, and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times Company, Northwestern Mutual and Procter & Gamble use Awareness to
build brand loyalty, generate revenue, drive new forms of marketing,
improve collaboration, encourage knowledge-sharing and build a "corporate
memory." Find out more at http://www.awarenessnetworks.com.
Contact Information: Media Contact
Jennifer Gazin or Virginia Zimpel
awareness(at)launchsquad(dot)com
415.625.8555
Awareness Contact
Eric Schurr
eric.schurr(at)awarenessnetworks(dot)com
781.622.2388
Twitter: Eschurr
JetBlue Contact
Corporate Communications
CorpComm(at)jetblue(dot)com
718-709-3089
Twitter: JetBlue