Carlsberg A/S 100 Ny Carlsberg Vej Tel +45 33 27 33 00
DK-1760 Copenhagen V CVR no 61056416
COMPANY ANNOUNCEMENT
15/2008
29 APRIL 2008
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CARLSBERG ANNOUNCES NEW GOVERNANCE STRUCTURE
After yesterday's announcement that the Scheme of Arrangement in relation to the
Scottish & Newcastle transaction has become effective, the Carlsberg Group will
be organised in four new regions: Eastern Europe, Northern Europe, Western
Europe and Asia.
Anton Artemiev, 48 and President of Baltika since 2005, will head Eastern
Europe. To emphasize the importance of the Russian and the other Eastern
European markets in the Carlsberg Group, Anton Artemiev has been promoted to
Senior Vice President and member of the Executive Committee.
The four regions are:
Eastern Europe includes the activities in Russia, Ukraine, Uzbekistan,
Kazakhstan and Belarus, all of which are operating in growth markets. The region
consists of companies from the BBH joint venture, except BBH Baltics which will
become part of the region Northern Europe.
Northern Europe includes the activities in Denmark, Norway, Sweden, Finland as
well as the Baltics: Estonia, Latvia and Lithuania. This new region comprises
countries with markets with many similarities. The region will be headed by
Senior Vice President Mikael Aro.
Western Europe includes activities in the UK, Germany, Switzerland, Italy,
Portugal as well as Poland, Turkey and SEE (Bulgaria, Croatia and Serbia). The
Greek company Mythos will also be part of the region whereas the French company
Brasseries Kronenbourg is to report directly to CEO Jørgen Buhl Rasmussen during
the integration process and then later to be included in the region. Senior Vice
President Alex Myers will head the region as well as the Export & License
business.
Asia includes breweries in Malaysia, Singapore, Hong Kong, China, Vietnam,
Cambodia, Laos, Nepal, Sri Lanka and India. The region is headed by Senior Vice
President Jesper Bjørn Madsen who is also responsible for Malawi.
Following this, Carlsberg's Executive Committee consists of the Executive Board,
i.e. Jørgen Buhl Rasmussen, CEO and Jørn P. Jensen, CFO and Deputy CEO, the four
regional Senior Vice Presidents and four functional heads: Kasper Madsen, Senior
Vice President, Group Supply Chain, Jan Hillesland, Vice President Group Sales
and Marketing, Thomas Ekvall, Vice President Group Human Resources, and
Anne-Marie Skov, Vice President Group Communications.
Furthermore, it has been decided to focus more on innovation. In that connection
it is considered, subject to relevant consultation processes, as a first step to
merge into one the Group's innovation activities, ie the Kronenbourg Innovation
Center, the Carlsberg Research
www.carlsberggroup.com
Carlsberg Group
Center as well as the innovation team in Group Sales & at the same time
Marketing that innovation becomes a clear ensuring
cross-functional priority.
Jørgen Buhl Rasmussen says: "We now have a management structure that can focus
on future value creation by ensuring transfer of skills, best practices and
synergies within and across each of the four regions. Our objective is to ensure
profitable growth in all the markets where we operate, making Carlsberg the
world's fastest growing global brewer."
The new governance model will be effective as of today.
Carlsberg will update on external reporting format including segmentation in
connection with announcement of interim results for first half of 2008, 5 August
2008.
Attached:
Map with regions + countries
Carlsberg Executive Committee
Anton Artemiev's CV
Anton Artemiev - photo
Enquiries
Mikael Bo Larsen (Investor Relations) Tel: +45 3327 1223
Jens Peter Skaarup (Media Relations) Tel: +45 3327 1417
Carlsberg is one of the leading brewery groups in the world, with a large
portfolio of beer and soft drinks brands. Its flagship brand - Carlsberg - is
one of the fastest-growing and best- known beer brands in the world. More than
33,000 people work for Carlsberg in 50 countries, and its products are sold in
more than 150 markets. In 2007 Carlsberg sold more than 115 million hectolitres
of beer, which is about 95 million bottles of beer a day. Find out more at
www.carlsberggroup.com.
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