BOSTON, MA--(Marketwire - April 29, 2008) - New research from Aberdeen, a Harte-Hanks
Company (
NYSE:
HHS), reveals that enterprise mobility continues to be a top
investment priority in 2008. In a recent survey, 4,654 respondents reported
a year-over-year increase of 7.6% in enterprise mobility as a planned
spend.
In The 2008 Aberdeen Report: State of the Market, business professionals
have also recognized mobility as one of the top three technologies that
will have the greatest impact on their business over the next 3-5 years.
They see growth in utilizing mobile devices to improve operational
efficiencies and bridge gaps between collaborative teams. For example, one
in five sales professionals surveyed identified an "increasingly mobile
sales force" as a top-two factor driving sale decisions in 2008. As demands
on business productivity continue to grow, so will investments in mobile
solutions.
The Report further reveals how mobility has become essential to global
businesses. More organizations are building a suite of organizational
capabilities around policy, staff and training to move forward with a sound
mobility strategy. Organizations are seeking to enhance their mobile
infrastructure and connectivity to enable this trend toward workplace
productivity. In fact, 69% of survey respondents stated they will be
leveraging high-speed mobile data services to enable that connectivity.
Another major area of investment will be the mobile devices themselves --
by the end of 2008, nearly seven out of ten organizations will have
deployed either Blackberry or Windows Mobile devices.
The data points referenced herein are part of the 2008 Aberdeen Report,
published this quarter. The 2008 Aberdeen Report spans six years of data
collection, 2.5 million business interviews, data from 550,000
organizations, and over 4,645 snap-shot survey respondents to help
understand the state of the market, including business practices, process
methodology, technology application, and general strategies. The second in
a series of annual reports by the Aberdeen Group, the research looks at
industry, geography, organizational size, and role across various business
drivers and outcomes. Individuals can obtain a copy of this 162-page report
on the Aberdeen web site at
www.aberdeen.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 35,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Stephen Gold
Aberdeen Harte-Hanks
(925) 264.1840
Stephen.gold@aberdeen.com