NEW YORK, NY--(Marketwire - April 30, 2008) - New Canaan Ski & Sport has decided to significantly expand their Spring/Summer product offerings. The retailer, with store locations in New Canaan and Ridgefield, CT, has opted to offer Jamis bikes as the store's exclusive bike line. Jamis is long known by bike enthusiasts for producing award-winning, best-of-breed racing, street and trail bikes at amazingly reasonable prices.

"This makes all the sense in the world for us," noted Pam Alberino, co-owner of NC S&S. "Jamis and our stores have many of the same core brand values -- longevity, high quality products, strong reputation among their respective loyal customer bases, etc. We want every one of our current and future customers to know that we have great things to offer them year round, and they should come in for a look at some of the most awesome bikes on the planet."

The stores will be offering a full line of children's and adult bicycles and accessories, with special pricing incentives in place throughout the month of May. Additionally, both stores now offer a full service bike shop, with services ranging from bike tune-ups for $59.95, to a six-month free maintenance plan for all new bikes purchased.

About New Canaan Ski & Sport

Currently in its 33rd year of business, New Canaan Ski & Sports was founded by John Alberino in 1976. The mission statement of the stores is to offer NY and CT customers a one-stop destination for high quality, high value sports fashion/apparel, equipment, accessories and other types of sports-related merchandise. Originally more of a fall/winter ski shop, the business has expanded its merchandise mix and now offers seasonal items year round, such as bicycles and swimwear. For more information, go to www.newcanaanskiandsport.com.

Contact Information: Media contact: Chuck Hirsch Director of Strategy Magnet Concepts New Canaan Ski & Sport Ridgefield Ski & Sport 11 Forest Street New Canaan, CT 06840