Contact Information: Media Contact: Mark Lindsey Terpin Communications, Inc. (310) 821-6100 x 111
IdentitySweep to Protect More Than 250,000 User Identities
IdentitySweep Searches the Internet and Chat Rooms to Early Detect Identity Theft
| Source: MyPublicInfo
ARLINGTON, VA--(Marketwire - April 30, 2008) - MyPublicInfo, Inc. (www.MyPublicInfo.com), a leading
provider of identity theft scoring and monitoring solutions, today
announced the 250,000 user mark for its signature identity theft prevention
service IdentitySweep, reaching an industry benchmark. IdentitySweep
utilizes an innovative method of identity scoring by searching databases
and chat rooms for Social Security numbers, credit and debit card numbers,
as well as other consumer information that has been hacked, stolen or
breached.
"Thanks to IdentitySweep, I feel in full-control and in the know. It is a
great service to use," said Christine Mueller of Northern California, a
victim of identity theft and user of IdentitySweep. "When IdentitySweep
sent me a red flag indicating there was potentially someone trying to use
or already had used my SSN, I understood that all further preventive
actions such as fraud alerts and changing pin numbers are a race against
time. Thanks to IdentitySweep, I stay in control."
"IdentitySweep is the first real-time identity management service for
consumers, empowering users to proactively protect their personal
information and avert identity crimes through innovative software tools
that "sweep" the Internet for their personal information," explained Pat
Dane, CRO of MyPublicInfo. 11% of our clients are shocked to find their
Social Security number floating through the internet."
IdentitySweep protects
consumers' identities in five innovative ways:
1. IdentitySweep includes a
leading-edge identity fraud detection technology that scans billions of
public records for suspicious activity associated with identity fraud,
including attempts to create a synthetic identity, such as combining one
person's name with another person's Social Security number. The service
analyzes the suspicious activity to provide an identity score, similar to a
"risk score," that indicates how much and for how long a consumer's
identity has been compromised.
2. IdentitySweep searches
Internet newsgroups, search engines, blogs and hundreds and thousands of
chat rooms and Web sites looking for personal and financial information. It
instantly notifies consumers by e-mail of any suspicious activity related
to their personal information before the consumer is victimized. This
technology works much faster than typical credit fraud and credit report
monitoring services, which can only alert a consumer after they have
already become a victim.
3. IdentitySweep scans for
online directories that list a consumer's information and immediately
requests removal of that information to prevent abuse by telemarketers and
identity thieves.
4. IdentitySweep comes with a zero deductible $25,000 ID Theft Insurance
policy that reimburses the consumer for most out-of-pocket expenses from an
identity breach, including lost wages.
5. IdentitySweep's "Recovery
Butler" offers the industry's most comprehensive Recovery services. This
includes filling out all forms and documents, notifying all 3 credit
bureaus, placing fraud alerts, and ordering hard copy credit reports for
Identity Theft victims along with assisting the victim in reviewing their
credit files for accuracy.
For more information on IdentitySweep, please visit www.identitysweep.com.
About MyPublicInfo
MyPublicInfo, Inc. was founded in Arlington, Virginia in 2004 and is the
leading provider of consumer identity scoring and identity management
services. MyPublicInfo sells the most comprehensive consumer products
available through www.IdentitySweep.com and
www.MyPublicInfo.com, partner web sites, and other marketing channels. For
more information or orders, please go to www.MyPublicInfo.com.