Contact Information: For Media Inquiries Brett Weiner or Tessa Greenwood LaunchSquad for StoreXperience 415-625-8555 storexperience {at} launchsquad.com
StoreXperience Partners With PICOM to Develop and Showcase Innovative Mobile Commerce Offerings in Europe
StoreXperience Joins Microsoft in Signing Agreement With Top Retail and Research Strategy Center in Lille, France
| Source: StoreXperience
LILLE, FRANCE--(Marketwire - April 30, 2008) - StoreXperience, a company that provides
mobile shopping solutions for retailers, brands and consumers, today
announced its membership in the International Retail Industry Cluster
(PICOM). The announcement coincides with Microsoft's decision to join
PICOM, a retail technology center based in Lille, France.
Founded in July 2005, PICOM is a retail technology organization sponsored
by 40 top European retailers. The organization analyzes, develops, tests
and validates creative retail solutions, aiming to define the store of the
future and accelerate the transfer of new technologies from the research
lab to the retail floor. Among PICOM's most prominent projects currently
underway is L.M.U. (Lille Metropole Ubiquitaire), an urban shopping center
with over 130 stores that will serve as a large-scale testing ground for
new retail technologies.
StoreXperience will work with PICOM to introduce StoreXperience's mobile
technology offerings to the European market. Using 2D Datamatrix barcodes,
StoreXperience allows customers to scan in-depth product information onto
their mobile devices at participating retail locations. The company then
leverages advanced CRM capabilities so that retailers and brands can create
relevant promotions and offers based on customer behavior at specific
locations in real time.
"PICOM presents a great opportunity to quickly bring StoreXperience to
market in Europe," said Hervé Pluche, founder and president of
StoreXperience. "We're pleased to be working with PICOM and Microsoft to
help bring innovative new solutions to retailers. At StoreXperience we're
focused on making it easy to integrate the mobile experience with the
physical shopping world, and this joint effort will put our technology in
front of a very technology savvy audience."
StoreXperience's decision to join PICOM comes after Microsoft's
announcement last week that they will support PICOM and a new center of
excellence at Euratechnologies, a young technology incubator in Lille,
France.
"Microsoft welcomes the opportunity to partner with PICOM and the city of
Lille as part of its broad efforts to develop and deliver technology and
applications that will best serve customers in the global retail industry,"
says Jean-Philippe Courtois, president of Microsoft International. "As a
member of Microsoft's Start-Up Accelerator Program in the United States,
StoreXperience is a company we have had the chance to work with closely and
believe they bring valuable contributions to the retail technology
initiatives underway at PICOM."
About StoreXperience
StoreXperience provides mobile shopping applications for consumers, brands
and retailers. StoreXperience enables brands and stores to actively manage
customer relationships and influence purchasing decisions on an individual
basis in specific locations via mobile devices. The company was founded
with the mission of transforming shopping by engaging consumers with a
consistent, rich experience across all of their shopping environments: via
traditional e-commerce, on mobile devices and directly in stores.
StoreXperience is privately held and based in Berkeley, Calif. with offices
in Boston, Mass. and Paris, France. More information is available at
www.storexperience.com.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.