LBi Starring wins Webby Award

PRESS RELEASE
Stockholm/Amsterdam, 7 May 2008
 
LBI International AB ("LBi"), the global marketing and technology
agency, is a winner at this year's Webby Awards. LBi Starring in
Stockholm triumphed in the Insurance category with the"Your Own
World" campaign on behalf of Swedish insurance company Trygg-Hansa.
 
The "Your Own World" site aims to make customers' interactions with
insurance less complex and more enjoyable by reversing the industry's
traditional communications perspective. Rather than talking about
Trygg-Hansa's products, the campaign is centred on the customer's
needs. The winning site allows the user to build up a picture of
their own world using a variety of 3D objects which then leads to an
overview of their insurance needs.  
 
The Webby Awards, also called the 'Oscars of the Internet', are in
their 11th year, and received over 8,000 entries from over 60
countries.  The jury for the contest consist of the Academy of
Digital Arts and Sciences, an intellectually diverse organization
with 550 members such as "The Simpsons" creator Matt Groening,
Crispin Porter + Bogusky Partner and Chief Creative Officer Alex
Bogusky, and The Weinstein Company Co-Founder Harvey Weinstein.
 
Visit the campaign and the Webby Awards:
http://misc.starring.se/competitions/trygghansa/
http://www.webbyawards.com/webbys/current.php?season=12#webby_entry_insurance
http://www.webbyawards.com/
 
For further information please contact:
Fredrik Lundgren, Creative Director, LBi Starring
+46 702 42 03 03, fredrik.lundgren@starring.se
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com
 
 
About LBi:
LBi is the global marketing and technology agency. The Company
employs approximately 1,500 professionals located primarily in the
major European, American and Asian business centers, such as
Amsterdam, Berlin, Brussels, London, Milan, Mumbai, New York, Paris
and Stockholm. LBi blends the full range of service disciplines to
create innovative multichannel solutions for national and
international corporate clients. By combining business and media
strategy development with creative design, industry expertise and the
latest digital communications technology, LBi offers a unique , and
uniquely valuable proposition. LBi is listed on OMX Nordic in
Stockholm and Euronext in Amsterdam as (symbol: LBI).