Contact Information: Contact: Ross Perich Trainer Communications 925-556-5463 ross@trainercomm.com
Trainer Communications' "Metrics Matter" Forecasting Model Named Bulldog Reporter's PR Innovation of the Year
Silicon Valley Communications and Public Relations Agency Recognized for Pioneering a Revolutionary Approach for Delivering Results
| Source: Trainer Communications
PLEASANTON, CA--(Marketwire - May 8, 2008) - Trainer Communications, a leading provider
of strategic communications and public relations services for high-growth
technology companies and start-up initiatives, today announced that Bulldog
Reporter, a leading public relations publishing company, has awarded
Trainer Communications the PR Innovation of the Year Silver Award for its
innovative results forecasting model, Metrics Matter. The judging panel,
which included representatives of national media outlets, lauded Trainer
for tackling the often-difficult issue of aligning media coverage
expectations between clients and their PR firm.
Trainer Communications CEO Susan Trainer received the award last month at a
luncheon in San Francisco honoring all of the winners of the prestigious
2008 Bulldog Awards.
"I felt the PR industry needed an accountability system that allows clients
and agencies to collaborate and agree on expected results before executing
projects. Using our Metrics Matter™ scorecard, all parties understand
and agree to the expected outcome before entering into a launch or other
communications initiative. Whatever we can measure, we will
-- by assigning a forecast to a particular project and then executing and
delivering on it," said Trainer. "It's very gratifying to have industry
validation of our forecast model as evidenced by Bulldog Reporter's judges
selecting Trainer Communications for this prestigious honor."
Metrics Matter -- a Revolutionary Approach for Delivering PR Results
The Metrics Matter model factors in a client's news "assets" (tangible
corporate progress, products, customers, partnerships, etc.) to forecast
the minimum results to be achieved. The results forecast is agreed to by
both parties and mapped out in a scorecard detailing the number and type of
stories to be achieved.
The scorecard uses a host of success criteria to measure results, including
trade press versus business press coverage, feature articles versus news
briefs, blog mentions, press release postings, tone of the coverage; and
metrics associated with analyst quotes secured, contributed articles
placed, and reviews and awards received. The beauty of the model is that
clients must come to the table with assets and spokespeople, and if the
assets don't come to fruition, the forecast is adjusted. The Metrics Matter
model allows Trainer to offer a money-back guarantee: if the firm does not
reach the forecast, it discounts its fees by the percentage by which the
forecast was missed.
About the Bulldog Awards
The 2008 Bulldog Awards is the only PR awards program judged entirely by
journalists. This year's judges included Chris Elliot, reporter and travel
columnist, The New York Times; Jeff Crilley, general assignment reporter,
Fox News; Bill Newcott, features editor, AARP The Magazine;
Meghan Collins-Sullivan, deputy online editor, WashingtonPost.com; Keith
Hammonds, contributing writer, Fast Company; Evan Cooper, senior managing
editor/online editorial director, InvestmentNews; David Satterfield,
managing editor, San Jose Mercury News; Maria Stainer, assistant managing
editor, Washington Times; and Tom Hallman, Pulitzer Prize winning reporter,
The Oregonian.
Case studies of the award winners will be featured in PR Hall of Fame, a
widely distributed and downloadable magazine. In addition, select
award-winning campaigns will be chronicled in Bulldog Reporter's Winning PR
Campaigns e-newsletter and in Bulldog Reporter's Daily 'Dog trade journal,
both of which are distributed to more than 45,000 PR professionals.
About Bulldog Reporter
Bulldog Reporter is a B2B publishing company that provides an inside view
into the workings of journalists and top media organizations to enable PR
professionals to increase their effectiveness in gaining positive coverage.
In addition, Bulldog Reporter offers a repository of insight into media
relations "best practices" -- techniques and technologies that increase PR
professionals' success in developing long-term relationships with the
press, building brands, measuring results, and cultivating upper
management's respect for public relations functions.
The Bulldog Reporter product and service lines are owned by Infocom Group,
which was founded in 1980. For more information, call 1-800-959-1059 or go
to www.bulldogreporter.com.
About Trainer Communications
Trainer Communications is dedicated to delivering customized marketing
communications and public relations to emerging and high-growth companies.
Trainer's services enable companies to effectively communicate with their
customers, partners, and investors, as well as the media and analyst
communities; and Trainer is the only agency that guarantees quantifiable
results directly related to its clients' business objectives, with its
Metrics Matter™ promise. Established in 1995, Trainer Communications has
aggressively grown by successfully working with more than 150 companies,
supporting approximately one-third of the portfolio through a positive
liquidity event. Some of Trainer's most notable successes include Brocade,
Cloudscape, CrossWorlds, Data Domain, G-Log, Itronix, Oblix, Sygate, Trigo,
WhereNet, and Versata. Based in Silicon Valley with nationwide coverage,
Trainer Communications' senior-level team offers deep domain expertise
across a range of technologies, including storage, information security,
enterprise software, networking, life sciences, consumer technology, and
communications/optical/wireless. Trainer Communications has been recognized
as the number-one privately held PR firm in the East Bay, one of the top 10
agencies to work for in the United States, and one of the fastest growing
companies in the Bay Area; and has won a 2008 Bulldog Award, the 2007 Gold
Marcom Creative Award, and a 2007 Silver Anvil from the Public Relations
Society of America. For more information, visit www.trainercomm.com.