WHO: Daniel Neely, founder and CEO of Networked Insights. For live
updates from the conference, follow Daniel Neely on Twitter:
http://twitter.com/dneely40
WHEN: "Customer Engagement: The New Metric and What
It Means to Your Business"
Wednesday, May 14, 2008 at 1:40 p.m. PT
"Who Owns the Community?"
Wednesday, May 14, 2008 at 4:50 p.m. PT
WHERE: Community 2.0 Conference at the Red Rock Casino Resort & Spa
in Las Vegas, NV. For more information on the Community 2.0
Conference, please visit:
www.iirusa.com/community/event-overview.xml
WHAT: As the social media culture continues to boom, companies are
increasingly concerned with how many people click or join their
online communities. The click rate is no longer relevant in a
social Web driven by communities and interactions. Engagement is
the new Web metric. Neely will discuss how the shift from clicks
to engagement needs to be understood, and how the customer
intelligence which results from this new metric will drive better
business decisions.
"Metrics need to evolve to keep up with changes on the Web," said Neely.
"Engagement has emerged as the most effective way to inform marketing and
advertising decisions by helping companies better monitor and evaluate
what's really going on with their customers and putting them at the center
of the process."
About Networked Insights
Now that business has entered the world of social networking, companies are
asking, "How does social media actually contribute to customer acquisition,
loyalty, and ultimately, engagement?" The short answer: responding to
collective wisdom. Networked Insights delivers a real-time platform for
understanding engagement within customer intelligence. Through open online
communities, private customer networks, and rich social media discussion
data, Networked Insights helps companies locate where customer engagement
is occurring, and who is influencing the dialogue. This customer
intelligence is aiding clients in identifying white space opportunities,
improving the efficiency of product development, and determining the most
effective areas to spend marketing dollars. With proprietary technology and
social media expertise, Networked Insights works with publishing and media
companies, consumer brands, retailing/e-commerce companies, and B2B
organizations. Networked Insights is privately held and based in Madison,
Wisconsin. For more information, go to www.networkedinsights.com.
Contact Information: Contact: LaunchSquad Jeremy Frank or Gavin Skillman insights@launchsquad.com 212-564-3665