ATLANTA, GA--(Marketwire - May 12, 2008) - PJ's Coffee of New Orleans, celebrating 30 years of roasting and serving the south's premier coffee, announces its second annual Free Granita Day! In appreciation for those customers with a palate for freshness, great quality coffee and all things New Orleans, customers visiting their local participating PJ's on Saturday, June 21 will enjoy one, free 12-ounce Traditional Granita.

The frozen coffee beverage -- smooth in texture and full in flavor -- is made with PJ's of New Orleans' roasted coffee and cold dripped, to protect the strength and flavor of the coffee beans.

"Cold and sweet, Granitas are the perfect summer beverage," says Nicole Hutson, director of marketing for PJ's Coffee. "We had great success with Free Granita Day last year and can't wait to see what this year brings," continues Hutson. "The PJ's Coffee Granita has been awarded 'Best Frozen Drink' by New Orleans Gambit for two years running. We couldn't think of a better way to show our appreciation to our customers, than by offering them New Orleans' favorite drink on the house."

About PJ's Coffee of New Orleans

PJ's Coffee of New Orleans was founded by Phyllis Jordan in 1978 and is celebrating its 30th anniversary this year as the Gulf Coast region's premier specialty coffee chain. Starting as a coffee bean boutique in New Orleans' University district, PJ's Coffee sets the standard for selecting, roasting and brewing coffee and is consistently voted New Orleans' favorite coffeehouse. PJ's coffee can be purchased in-store or online at

Contact Information: Media Contact: Lindsay Firestone Trevelino/Keller Communications Group 404-214-0722, ext. 114