Avaya Unified Communications Streamlines Desktop and Mobile Communications for Redback Networks
Avaya BusinessPartner, BrantTel Networks, Delivers Avaya and Microsoft Office Communications Server 2007 Integration and Broader Support for Virtual Workforce
SAN FRANCISCO, CA--(Marketwire - May 15, 2008) - At Redback Networks, an Ericsson (NASDAQ: ERIC) company that makes video-centric routers for 75 percent of the
world's largest triple-play networks, unified communications makes time and
distance virtually obsolete. A global company with a large mobile
workforce, efficient communications and greater connectivity for Redback's
employees translates to faster business cycles, better service for
customers and lower costs.
With help from Avaya, Inc. and Avaya BusinessPartner, BrantTel Networks,
Redback integrated its existing Avaya Intelligent Communications and
Microsoft Office Communicator desktop applications. The company also added
the Avaya one-X Mobile application, which makes cellular phones another
extension on the corporate network.
To bring the Avaya and Microsoft platforms together, Redback Networks
simply added the Avaya Application Enablement Services (AES) server during
a recent upgrade. The newly integrated solution gives workers access to a
broad range of communications capabilities and management features through
a single, familiar Microsoft interface on their PC or laptop.
Now, from Microsoft Office Communicator, employees can see when co-workers
are available for an instant message session or a live conversation. Calls
can be launched through a simple "click to call" on names in buddy lists,
emails, and directories. An exchange between co-workers can begin as
instant messaging and easily escalate to a phone call by simply clicking
the contact's name.
"We have a growing global presence, and a broad range of employee work
styles at Redback Networks, including mobile or work from home or remote
locations," said Chris Lahey, VP IT, Redback Networks. "Our goal was to
leverage existing assets in our infrastructure, provide more efficient
communications that enabled staff to be more collaborative regardless of
where their work might take them. With Avaya and BrantTel, we've
accomplished this and more."
Redback's Technical Assistance Center provides 24/7 service from locations
in Hong Kong, Rotterdam and San Jose. With the new unified communications
capabilities, associates can quickly see if an expert is available to help
in any of the centers through the rich presence provided in Office
Communicator. An instant message can make first contact; with click to
call to add the expert into the conference or transfer the call entirely.
When associates are out of the office, one-X Mobile still identifies them
as available via phone. When the corporate network carries the calls made
from cellular phones, Redback reaps substantial savings on cellular long
For the mobile workers at Redback Networks, the Avaya one-X™ Mobile
application transforms their smart phones into a fully-functional, mobile
office phone. If a call to the office number is missed, workers can see on
their mobile device that a message awaits them in their corporate voice
mail box and simply tap the screen to play the message. Users can set VIP
screening, GPS location and time of day routing and handling rules that
determine which calls ring through, when and where.
Avaya VPN phones support Redback Networks employees who are permanent or
part-time virtual office workers, which plugs a traditional desktop
telephone directly into a home or remote broadband connection for secure
access to the corporate network.
"The interoperability between Avaya and Microsoft allows us to have the
best of both worlds and eliminates disruption to our employees since
they're already familiar with both platforms," said Lahey.
BrantTel Networks executed the project in under 30 days.
Avaya delivers Intelligent Communications solutions
that help companies transform their businesses to achieve marketplace
advantage. More than one million businesses worldwide, including more than
90 percent of the FORTUNE 500®, use Avaya solutions for IP telephony, unified communications,
contact centers and
communications-enabled business processes. Avaya
Global Services provide comprehensive service and support for
companies, small to large. For more information, visit the Avaya Web site
A distributor of Avaya Communication solutions, BrantTel Networks is an
Avaya Platinum BusinessPartner and is the oldest solution provider in North
America for this global leader of IP telephony and voice solutions. In
fact, BrantTel Networks is the only Platinum Loyalty Avaya partner
certified across North America.
The company provides full turnkey design, deployment and ongoing services
to more than 2000 customers. BrantTel provides and supports Unified
Communications solutions from Microsoft and Avaya, and additional Avaya
solutions including Modular Messaging, Voice and Data Wireless solutions,
Enhanced Contact Center applications, Network Analysis, Voice Recording and
more. The BrantTel professional services team is solely focused on ensuring
the smooth deployment and support of these business driving applications.
BrantTel Networks U.S. Home Office is in San Jose, California, BrantTel
Networks Canadian Home Office is in Burlington, Ontario. www.branttel.com
About Redback Networks
An Ericsson company since January 2007 (NASDAQ: ERIC), Redback Networks
Inc. has sold more than 106 million broadband subscriber licenses to 75
percent of the world's largest telephone companies worldwide. Redback's
multi-service routing platform delivers next generation broadband services
such as VoIP, IPTV, On-Demand Video, and on-line gaming. Redback Networks
has more than 500 carrier customers worldwide and is based in San Jose,
CA. For more information, visit Redback Networks at www.redback.com.
Ericsson is the world's leading provider of technology and services to
telecom operators. The market leader in 2G and 3G mobile technologies,
Ericsson supplies communications services and manages networks that serve
more than 185 million subscribers. The company's portfolio comprises mobile
and fixed network infrastructure, and broadband and multimedia solutions
for operators, enterprises and developers. The Sony Ericsson joint venture
provides consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of 'communication for all' through
innovation, technology, and sustainable business solutions. Working in 175
countries, more than 70,000 employees generated revenue of USD 27.9 billion
(SEK 188 billion) in 2007. Founded in 1876 and headquartered in Stockholm,
Sweden, Ericsson is listed on the Stockholm, London and NASDAQ stock
exchanges. For more information, visit www.ericsson.com or