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Dorman(R) Announces New Aftermarket Opportunities in Their Spring 2008 Service Dealer Guide
| Source: Dorman Products, Inc.
COLMAR, PA--(Marketwire - May 19, 2008) - Dorman® Products (NASDAQ : DORM ) today
announced the distribution of more than 825,000 Service Dealer Guides
containing hundreds of "New-to-the-Aftermarket" parts. The 24-page Guide
features the launch of totally new Dorman® OE Solutions™ categories
such as Leaf Spring Shackle Kits, Diesel Repair Parts, Steering Shafts,
Technician Trays, A/C Line Repair Kits, and much more that were previously
only available at the OE Dealer.
Since its inception in 2003, the Dorman Service Dealer Guide has
demonstrated that it is a driving force in increasing awareness of Dorman's
"New-to-the-Aftermarket" products and innovative repair solutions among
Independent Service Dealers. The 2008 Spring Service Dealer Guide continues
this tradition by highlighting many of the exciting new products that
Dorman has recently introduced for the Service Dealer and Do-It-Yourself
Markets.
Dorman's Service Dealer Guide was circulated through national Aftermarket
parts distributors, the April edition of Aftermarket Business
and the upcoming May edition of MotorAge. An interactive digital version
of the Service Dealer Guide is also available on www.DormanProducts.com.
Richard Berman, Chairman and CEO of Dorman Products, said, "This latest
installment of the Service Dealer Guide further demonstrates that Dorman
remains committed to increasing customer satisfaction while growing
awareness of our product offerings and repair alternatives by having the
Service Dealer think of their Aftermarket supplier first, before calling
the OE Dealer. We remain committed to accelerating opportunities through
continued investment in new product development, initiatives designed to
create and grow Aftermarket demand for new and existing products, and
supply chain excellence that provides the right parts at the right time and
place to satisfy demand."
Dorman Products, Inc. is a leading supplier of automotive products and home
hardware to the automotive Aftermarket and mass merchandise markets. For
more information about Dorman, the company's website can be accessed at
www.DormanProducts.com.
Forward-looking statements in this release are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from
those projected. Readers are cautioned not to place undue reliance on these
forward-looking statements which speak only as of the date hereof. Factors
that could cause actual results to differ materially include, but are not
limited to, those factors discussed in the Company's 2007 Annual Report on
Form 10-K under Item 1A - Risk Factors.