Contact Information: Mochi Media: Jason Throckmorton or Corey Lewis Mochimedia (at) launchsquad.com 415-625-8555
Mochi Media Bolsters Executive Team With Addition of Former MySpace VP Carol Werner
Werner Will Head Mochi's Sales Team to Strengthen Advertising Partnerships, Lead Growth of MochiAds
| Source: Mochi Media
SAN FRANCISCO, CA--(Marketwire - May 19, 2008) - Mochi Media announced today that it
has added former MySpace vice president Carol Werner to its executive team
as vice president of sales. Werner, who most recently led MySpace's West
Coast sales operations, will lead Mochi Media's sales team and help the
company respond to growing demand for advertising solutions that reach
audiences through the engaging medium of online games. MochiAds is the largest ad network for
online Flash games, reaching more than 50 million consumers per month.
During Werner's time at MySpace, she was responsible for brand advertising
on the social networking site, including online and offline programming,
and helped lead the company to achieve unprecedented sales results in the
Northwest territory. Prior to MySpace, Werner was responsible for a
national territory at CNET Networks where she helped build and manage
senior sellers in all the major markets.
Werner's addition strengthens Mochi Media's management team, bringing a
proven sales veteran with a track record for helping fast-growing companies
expand through innovative sales strategies. Mochi Media also recently added
former Yahoo! VP Eric Boyd as its vice president of engineering last month.
Boyd worked for Yahoo! for ten years and most recently served as vice
president of platform engineering responsible for, among other things, the
membership, community and personalization platforms which are deployed
widely across many Yahoo! properties.
"Mochi Media has been very successful in building a strong advertising
presence in a rapidly growing industry," said Werner. "There is excitement
and energy here, and I am thrilled to be joining the team. The opportunity
to help advertisers build their brands through games is huge, and Mochi
Media is a great solution."
"Carol brings knowledge, insight and leadership to Mochi Media. With her
strong background at MySpace, she has the experience and background to lead
us in building a world class sales team and strong advertising
partnerships," said Jameson Hsu, CEO of Mochi Media. "We are tremendously
excited about the contributions she will make."
Mochi Media's core offering is MochiAds, an advertising network for online
games. Developers of Web games leverage the MochiAds technology to insert
pre-game and inter-level advertisements into the games they create, and
receive a revenue share of the ad income. Games are an engaging medium,
enabling advertisers to engage with the one-in-three Internet users playing
games online. Advertisements can be targeted by criteria such as domain,
game category and geography.
About Mochi Media
Mochi Media is dedicated to fueling the creativity of the gaming community.
The core product, MochiAds, is the largest online games advertising network
for developers, advertisers and publishers. The network provides game
developers with monetization, distribution and analytics while providing
advertisers with turnkey opportunities to reach the one in three Internet
users playing games online. The thousands of online games available in the
game catalog provide publishers with engaging content to attract, entertain
and retain their users. Mochi Media is headquartered in downtown San
Francisco and funded by Accel Partners.