Labs Will Develop and Maintain High-Quality Media Data for Marketwire Clients Worldwide
TORONTO--(Marketwire - May 19, 2008) - Following the recent acquisition of Hong Kong-based Media Services Asia (MSA) and Asia Release, Marketwire, a full-service newswire and communications workflow solutions provider, today announced the opening of Media Research Labs (MRL) in Manila, Philippines and Beijing, China. In an effort to help meet the international communications needs of its ever-expanding client base in established and emerging international media markets, Marketwire continues to further its global investment with the opening of the two Marketwire-built, world-class MRLs designed to develop and maintain media contacts for the newswire's Asia distribution platform.
"The recent opening of two MRLs is another example of how Marketwire is aggressively executing our global strategic plan this year," said Thom Brodeur, senior vice president, global strategy and development for Marketwire. "After acquiring and integrating Latin American and Chinese newswire and media data assets from International Media Services Companies, we then acquired Media Services Asia and Asia Release, expanding our Pan Asian news distribution and media data resources. Our next step is to deliver world-class media research and verification services through dedicated MRLs in China and the Philippines. All of these assets have been assembled and integrated to support our clients with regional and international news distribution, media management, monitoring, and analysis anywhere in the world."
The Manila MRL, designed to expand Marketwire's media data research capabilities for Asia Pacific, India and the Middle East, will build and maintain media data for the recently acquired MSA/Asia Release, Marketwire's global news operation in North America, and Mediahub. As Marketwire's industry-leading online media research and management solution, this move adds to Mediahub's existing list of 600,000 media contacts and 300,000 editorial opportunities throughout North America, UK, Europe, Latin America and Asia.
The Beijing MRL provides a dedicated workforce for media research in mainland China, including news, media and information specialists at the Institute for Science and Technology Information of China. The Beijing MRL will also serve to populate Marketwire's MSA/Asia Release service, its global news operation based in North America, and Mediahub.
"The Philippines is a great choice for our Asia Pacific Media Research Lab, and our facility based in the Laguna province, home of the University of the Philippines, provides a highly educated English-speaking workforce," said Hector Botero, vice president, emerging markets. "High-quality media research for Mainland China must be done inside mainland China. The addition of Marketwire's Beijing Media Research Lab fully supports this."
For more information on all of Marketwire's communication and news distribution solutions, please call 800-774-9473 in the US, or 888-299-0338 in Canada, or +44-20-7562-6550 in the UK.
The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier news distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.
Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 18 offices on four continents. For more information, visit us at www.marketwire.com.