WASHINGTON, DC--(Marketwire - May 19, 2008) - For decades, shutterbugs have dreamed of
having one of their best shots appear in the pages of National Geographic
magazine. Now, just as millions of Americans are dusting off their cameras
to capture their summer memories and travels, that dream is within reach
for one lucky photographer whose photograph will be featured in an
Energizer® (
NYSE:
ENR) Ultimate Lithium ad that will run in the December
2008 issue of the magazine.
Not only will the winning photo be a part of an exciting, new ad in
National Geographic for Energizer® Ultimate Lithium -- the world's
longest-lasting batteries for high-tech devices, the winner will also
receive a National Geographic Expeditions trip to Tanzania and Zanzibar
accompanied by a National Geographic expert. Both represent one-of-a-kind
opportunities for one gifted amateur photographer.
Those interested in entering the "Energizer® Ultimate Photography
Contest" may do so online by visiting
www.nationalgeographic.com/energizer
and submitting their best work. Photos should be submitted in one of the
following thematic categories: adventure and exploration, travel, weather,
science, people and cultures, festivals and celebrations, wildlife and
nature, and space.
A winner in each category will be selected in July, at which time Americans
will then be asked to vote online for the photo they think should be
included in the Energizer ad that will be published in National Geographic.
The photo contest celebrates a new name and identity for Energizer®
Ultimate Lithium, the world's longest lasting AA and AAA batteries in
high-tech devices. Formerly known as Energizer® e2® Lithium®,
Energizer® Ultimate Lithium lasts up to 8X times longer in digital
cameras (Versus Energizer® MAX®. Varies by camera.). Energizer®
Ultimate Lithium not only meets the power demands of digital cameras and
flash units, but also those of other high-tech devices like GPS systems and
wireless headsets.
"Reliability is a big deal for me when I'm choosing equipment," said Jim
Richardson, acclaimed National Geographic photographer and judge for the
Energizer® Ultimate Photography Contest. "Long-lasting batteries that
can function in extreme temperatures help me get the job done, and let me
concentrate on more important things -- like getting great pictures."
In addition to the extreme long life, the batteries are 33 percent lighter
than ordinary alkaline batteries and perform in extreme temperatures from
-40 to 140 degrees Fahrenheit (-40 to 60 degrees C), making them ideal for
professional and amateur photographers.
"We're proud to partner with National Geographic on this contest," said
Betsy Laakko, director of Battery Marketing for Energizer. "National
Geographic has long represented excellence in the field of photography, and
Energizer® Ultimate Lithium helps provide the portable power that all
photographers need."
If online submission is not possible, entries for the "Energizer®
Ultimate Photo Contest" will also be accepted by mail, provided the photos
submitted are no larger than 8 x 10 inches and are accompanied by an entry
form (also available by visiting
www.nationalgeographic.com/energizer) or a
3 x 5 inch card with the photographer's name, address, e-mail address and
telephone number. The materials may be mailed to the following address:
Energizer® Ultimate Photo Contest
c/o National Geographic Society
1145 17th Street, NW
Room 7623
Washington, D.C. 20036-4688
Deadline for entries is 11:59 p.m. EDT July 25, 2008, for online
submissions. Those sent by mail must be postmarked by July 25, 2008, and
received by August 1, 2008.
Noted National Geographic photographer Jim Richardson will judge the
entries and determine the category winners based on the following criteria:
extent to which photo captures the essence of the theme selected (25
percent), composition (25 percent), clarity and technical quality (25
percent), and creativity (25 percent).
Each of the eight category winners will receive a photography-themed
package valued at more than $300 and comprised of Energizer® Ultimate
Lithium batteries; a "Gear on Assignment Earth Explorer" shoulder bag; a
VuPoint Film Scanner, which enables users to scan strips of negatives or
color slides and convert them to 5 megapixel digital files via a USB port;
and the National Geographic Ultimate Field Guide to Photography.
Each of the category-winning photos will be posted online at
www.nationalgeographic.com/energizer in mid-August, and visitors to the
site will then be asked to cast their vote to determine the grand prize
winner of the "Energizer® Ultimate Photography Contest." The voting
period will extend from August 15 to August 28, with the grand prize winner
being announced on or about September 22, 2008.
About Energizer® Ultimate Lithium
Introduced more than 15 years ago, Energizer® Ultimate Lithium continues
to help pave the way for a new generation of high-tech portable power
devices, ranging from digital photo equipment to GPS units and wireless
headsets. Recognized as the world's longest-lasting AA and AAA batteries
for high-tech devices, lasting up to 8X longer* in digital cameras, they
are 33 percent lighter than ordinary alkaline batteries, perform in extreme
temperatures from -40 to 140 degrees Fahrenheit (-40 to 60 degrees C) and
have a 15-year storage life.
*Versus Energizer® MAX®. AA only. Results vary by camera.
About Energizer
Energizer Holdings, Inc. (
NYSE:
ENR),
www.energizer.com, headquartered in
St. Louis, Missouri, is one of the world's largest manufacturers of primary
batteries, battery-powered devices and flashlights. Energizer, a global
leader in the dynamic business of providing portable power geared toward
the new digital age, offers a full portfolio of products including the
Energizer® MAX® premium alkaline brand; Energizer® Ultimate Lithium;
and Nickel Metal Hydride (NiMH) Rechargeable batteries and chargers.
The Energizer product line also includes specialty batteries for hearing
aids and medical devices, health and fitness devices, as well as for
keyless remote entry systems, watches and other uses. Through its
flashlight and lighting products unit, Energizer helps bring consumer
insight and innovation to these important household devices. Energizer
continues its role as technology leader as it launches its Energizer®
Energi To Go® line of portable battery-driven power packs for cell phones
and iPod® devices.
Contact Information: For more information, contact:
Energizer:
Margaret Welch
(314) 727-5700, ext. 106
Jeff Bachmann
(314) 727-5700, ext. 102
Jacqueline Burwitz
(314) 985-2169
National Geographic:
Beth Foster
(202) 857-7543