NewsGator Delivers Recommended RSS Articles via Collaborative Filtering

Addition of Recommendations From SenseArray(TM) in NewsGator Online Reader Provides Users With the Best Stories From Over 2.7 Million Feeds

DENVER, CO--(Marketwire - May 22, 2008) - NewsGator Technologies, Inc. announced today that it has integrated Uprizer Labs' SenseArray collaborative filtering capabilities into its NewsGator Online RSS Reader to provide recommended stories to users. The unique combination of relevance data gathered from NewsGator's users and SenseArray's powerful filtering delivers an innovative recommendation system giving users great stories from feeds they've never seen.

The recommended stories feature works by sending to SenseArray the relevance data collected when users click links, tag, save or forward articles. Users can also give direct feedback on the recommended articles with simple "thumbs up" and "thumbs down" controls. All users get a set of recommended recent stories chosen from the seven million new daily articles NewsGator retrieves. Users can also display recommendations within Top News, Entertainment, Sports, Fun Stuff, Science and Technology categories.

"Added to NewsGator Online, SenseArray will recommend stories to a person based on their normal interactions with their favorite NewsGator RSS Reader," said Ian Clarke, CEO of Uprizer Labs. "In early tests, the system is proving to be extremely accurate in its ability to predict users' tastes and interests."

"Collaborative filtering has been extremely successful in helping users find products on services like and Netflix," said Brian Kellner, vice president of products for NewsGator. "NewsGator is using our huge stream of relevance actions in a truly innovative way with the SenseArray collaborative filter to provide the same kind of recommendation capabilities with RSS articles."

NewsGator's award-winning RSS products for PC (FeedDemon), Mac (NetNewsWire), Microsoft Outlook (Inbox), mobile (NewsGator Go!) and online (NewsGator Online) deliver a best-of-breed RSS reading experience that synchronizes through NewsGator's online platform. All of NewsGator's client RSS reader products are available free of charge and include free synchronization along with other services. Users can enjoy the great features and performance of all of NewsGator's Web, desktop and mobile readers for iPhone, Windows Mobile, and BlackBerry (powered by FreeRange), all synchronized to provide the same view of their RSS content no matter when or where they read it.

About NewsGator Technologies, Inc.

NewsGator Technologies is a pioneer in RSS and Enterprise 2.0 technologies. Headquartered in Denver, Colo., NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit

About Uprizer Labs, LLC

Uprizer Labs is a software development company, specializing in machine learning, and peer-to-peer technologies. SenseArray, the company's flagship product, provides extremely accurate predictions through the combination of proprietary algorithms and optional tag-based filtering. For more information, visit

Contact Information: Contact Information Laura Farrelly NewsGator 303-552-2046 lauraf(at)newsgator(dot)com Ian Clarke Uprizer Labs, LLC 512.422.3588 ian(at)sensearray(dot)com Jennifer Gazin or Corey Lewis LaunchSquad 415.625.8555 newsgator(at)launchsquad(dot)com