SAN MATEO, CA--(Marketwire - June 2, 2008) - Digital Fuel®, the leader in customer-facing Business Service Management (BSM) software, and Pink Elephant, the world leader in IT management best practices, today kicked off Pink Perspectives 2008, an eight-city ITIL seminar series aimed at educating enterprises on best practices for implementing ITIL in the new world of delivering IT as a service. The series begins today in Chicago and transverses North America with events in Seattle, San Francisco, Washington DC, Dallas and Toronto. For the full list of cities and locations, please click here.

Each event will provide a highly interactive forum for the practitioner community and some of the industry's best consultants and ITIL minds to discuss news, trends and concerns in the IT management industry. George Spalding, vice president of global events at Pink Elephant and one of the founding fathers of ITIL, will be speaking at the event, in addition to Troy DuMoulin, director of product strategy for Pink Elephant. Spalding is also partnering with Digital Fuel for an upcoming series of ITIL best practice webinars that will focus on specific areas of successful ITIL implementation. For more information on this and other Digital Fuel events, please click here.

Executives from Digital Fuel will also be speaking at each event, including Steven Bachert, EVP North American Field Operations, and other ITIL specialists Blair DeSio, Mike Paiko and Ido Engel, where they will speak to the growing need for enterprises and commercial service providers to run services as a business and their predictions for the ITSM tool industry. They will also discuss the top factors for successfully implementing customer-facing service management using ITIL and case study examples of companies applying ITIL in practical ways to run their IT operations from a customer and business perspective.

Digital Fuel executives will also address how rapid enterprise demand is establishing Digital Fuel as the global standard for the world's most well run service organizations. By fully supporting and enabling industry standards such as ITIL, COBIT, ISO 20000 and eTOM, Digital Fuel is applying state of the art technology to accelerate one of the most important shifts in the relationship between IT and business. Trusted by more commercial service providers and global enterprises than any other solution, ServiceFlow is setting a new standard of excellence for service management -- as evidenced by Digital Fuel's three consecutive years of triple-digit growth and growing list of blue-chip customers.

"This is a great opportunity for Digital Fuel to share the knowledge we've accumulated over years of helping companies successfully implement effective and efficient IT services management processes," Yisrael Dancziger, CEO, Digital Fuel, stated. "Pink Elephant and Digital Fuel lead the pack when it comes to innovation and excellence. Our partnership in delivering this seminar series is a testament to our leadership in the space and our passion for helping companies effectively manage IT and services to decrease costs and improve overall quality of service."

To learn more about the company and its ServiceFlow BSM software solutions, comprised of ServiceFlow Catalog, ServiceFlow SLM and ServiceFlow Finance visit the Digital Fuel website at http://www.digitalfuel.com/

About Digital Fuel

Digital Fuel Technologies, Inc. is the leading provider of Service Catalog, Service Level Management and Service Financial Management software solutions for IT, Communications, HR, F&A in enterprises and commercial service providers. The company's ServiceFlow business software applications manage billions in Telco, IT and other business services at companies and governments around the world such as British Telecom, Cisco, Computacenter, CSC, Cummins, Dell, General Electric, IBM, Nestle, O2, Procter & Gamble, Siemens, SITA, Sprint, Steria, Telefonica, Telus, WiPro and many others. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at www.DigitalFuel.com.

About Pink Elephant

Pink Elephant is the world leader in IT management best practices, offering conferences, education, consulting services and online implementation solutions to public and private businesses globally. The company specializes in improving the quality of IT services through the application of recognized best practice frameworks, including the Information Technology Infrastructure Library (ITIL®). Pink Elephant was the first organization to deliver ITIL training in North America and was selected as an international expert to contribute to the ITIL v3 project. Learn more at www.PinkElephant.com.

Contact Information: Media Contact: Virginia Zimpel +1 (415) 625-8555 fuel(at)launchsquad(dot)com