Alfresco Picked by Activision for Customer Web Portals and Intranet Collaboration
Activision Awards Points to Enterprise Content Management Solution for Low Cost and Ease of Use
LONDON--(Marketwire - June 16, 2008) - Alfresco
Software, Inc., the leader in open source enterprise content management
(ECM), today announced that Activision has selected Alfresco document
management, collaboration and Web content management products for the
company's new Internet customer and corporate intranet portals.
Activision is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products. Activision was the No.1
third-party U.S. publisher of video games for both console and handheld
platforms for calendar 2007, according to the NDP Group, a market research
firm providing news and information on consumer trends, sales and marketing
information.
Activision is using the innovative Alfresco Web
Content Management (WCM) application to manage content for a series of
new interactive customer Web portals, each centered on one of the company's
major video game franchises. These 40 micro-sites, in six different
languages, will provide a personalized one-to-one Web experience that lets
more than 5 million video gamers test games and offer feedback, receive
special pre-launch perks and information, and communicate interactively.
The portal program, which rolled out in December of 2007, is designed to
drive repeat visits, create buzz and build a franchise community, all at a
fraction of the cost of traditional television advertising. Alfresco's
systems integration partner, CIGNEX, along with the creative agency
Studiocom, have been instrumental in building and deploying this solution.
"Alfresco provides a collaborative framework that keeps the multimedia
communications flowing among Activision, its marketing agencies, affiliated
game development studios and the user communities. Previous solutions we
tried were too complicated for these types of online interactive consumer
projects," said Niel Armstrong, vice president of Information Technology,
Activision. "Alfresco is considerably easier to implement than a
traditional enterprise content management solution and costs significantly
less."
Activision is also using Alfresco as the platform for an intranet project
designed to share production content and documentation among the company's
studio operation, quality assurance and production departments. The studio
operation group manages the standards required by the various video game
platforms, details policies and procedures, and manages feedback and bug
fixes through the portal. The quality assurance group coordinates all
submissions and corrections based on feedback from studio operations, prior
to handoff of the masters to production, also through the portal.
"Activision's use of Alfresco is another example of our success in the
media and entertainment sector. The use of Alfresco WCM to deliver
Activision's richer internet applications with Web 2.0 capabilities that
are easy to use and integrate with their existing tools is a compelling
endorsement of our vision," commented John Powell, CEO and
Co-founder, Alfresco Software. "As a result of their outstanding use of
Alfresco WCM functionality to deliver a rich user experience, Activision
has been awarded the WCM Implementation of the Year in the 2007 Alfresco
Excellence Awards."
Niel Armstrong and CIGNEX will be presenting an online webinar detailing
the Activision.com implementation of Alfresco on June 24 and 12pm EDT. For
more information visit: http://cignex.webex.com
Alfresco can be downloaded from
http://www.alfresco.com/products/ecm/enttrial/
About Alfresco Software, Inc.
Alfresco Software, Inc. is the first and leading open source alternative
for enterprise content management. It is the first company to bring the
power of open source to the enterprise content management market, enabling
unprecedented scale and a much lower total cost of ownership than
proprietary systems. Founded by a team of content management veterans that
includes the co-founder of Documentum, John Newton, and former COO of
Business Objects, John Powell, Alfresco is based in London. For more
information, go to www.alfresco.com.
Contact Information: Media Contact:
Alicia Libucha
Lois Paul & Partners
781-782-5703
alicia_libucha@lpp.com