Contact Information: CONTACT: Merilee Kern President Kern Communications 858-577-0206
Amid Record Revenues, Escalating Franchise Starts and Burgeoning Corporate Partnerships, FETCH! Pet Care Appoints Director of Marketing
Six-Year-Old Startup Turned National Pet Care Industry Leader Names Elyse A. Marks Director of Marketing to Manage Explosive Corporate Partner Growth Among Other Key Mandates
| Source: FETCH! Pet Care
BERKELEY, CA--(Marketwire - June 17, 2008) - FETCH! Pet Care (www.fetchpetcare.com), the
nation's largest pet care brand offering professional pet sitting and dog
walking services, today announced that it has named Elyse A. Marks director
of marketing. In this capacity, Marks is responsible for developing,
implementing and overseeing the company's strategic marketing plan and
programs targeted to pet owners, current and prospective franchisees and
corporate partners to further establish FETCH! Pet Care as the nation's
leading name in professional at-home pet care services across all sectors.
With its professional pet sitting and dog walking services now being
offered as a perk to over 25 million U.S. customers, employees and
organization members, in large part through strategic corporate and
affiliate partnerships, Marks is charged with managing FETCH! Pet Care's
rapidly growing network of channel partners that include an array of
leading national and global brands. Among many others, the company's
corporate partners include AAA, UPS, Blue Cross Blue Shield, Citibank, Papa
Johns, Fox/Newscorp, Microsoft and Purdue University; its strategic
partners include Bark Busters and Veterinary Pet Insurance; and its animal
rescue and shelter agency affiliates include PETA and Best Friends.
"As our company transcends into a large nationwide provider with major
partners, Ms. Marks's efforts will be integral in managing the growth of,
and generally cultivating, these alliances, while also building FETCH! Pet
Care into a national household brand name among consumers," said Paul Mann,
founder and CEO of FETCH! Pet Care. "She offers a great deal of marketing
experience and talent at the strategic, creative and project implementation
levels, which is a rare and highly valuable combination. She's a welcome
addition to our corporate team."
Prior to joining FETCH! Pet Care, Marks served as the director of marketing
for Pump It Up, a nationally franchised, industry leading children's party
destination, where her efforts were integral in the company's growth from
100 locations to over 175 locations nationwide during her tenure. Prior to
Pump It Up, Marks was a founding partner of JN&E Partners, a marketing
communications consultancy and, before that, she served as the director of
creative services for 24 Hour Fitness, America's largest fitness club
chain.
Consumers and interested business affiliates may reach FETCH! Pet Care
through its Web site at www.FetchPetCare.com or via toll-free telephone at
1-866-FETCH-ME, where they simply enter their 5-digit zip code to be
quickly connected to the FETCH! Pet Care office nearest them.
About FETCH! Pet Care, Inc.
Founded in 2002 and with over 1,600 service areas across the United States,
FETCH! Pet Care is the pet sitting industry market leader -- the new face
of pet care in the 21st century. The company offers a humane alternative
to kennel boarding by providing loving, in-home overnight and/or daily care
to any kind of pet in the most professional and reliable manner possible.
FETCH! Pet Care thoroughly selects, screens, trains, and insures all of the
pet sitters and dog walkers within its network to assure the highest level
of professional, expert-based service is provided. Entrepreneur magazine
included FETCH! Pet Care in its 2007 feature "7 Hot Businesses That Can
Make You Rich," named the company among its coveted "Franchise 500" in both
2007 and 2008, and in January 2008 ranked the company as the nation's 24th
Top New Franchise, 89th Top Home-Based Franchise and 73rd Low-Cost
Franchise. FETCH! Pet Care has also been featured in Small Business
Opportunities magazine's top 20 "Boom Businesses" to get into in 2007 and
named among Pet Product News International's "25 to Watch in 2007." For
franchise information or to find a location near you, visit the company's
Web site at www.FetchPetCare.com or call the corporate office at
1-866-FETCHME.