-- 16.8% of Chinese Consumers are in the market for a new automobile inline with their American counterparts (16.1%). However, the Chinese are more likely to be buying their first car rather than replacing an existing car. -- Chinese Consumers (83.5%) listed surfing the Internet as their favorite leisure time activity; whereas Americans report that watching TV is their favorite pastime (73.1%). -- The top five sports that 18-34 Chinese Consumers enjoy watching are basketball, table tennis, soccer, badminton and swimming, all of which are represented during the Olympic Games. -- Chinese consumers use their media simultaneously, as do Americans, and marketers should account for this when building ad campaigns. -- Media influence to purchase varies by retail category. For example, when it comes to Electronics, Chinese consumers are most influenced by in- store promotion (25.4%), followed by T.V. broadcasts (20%) and word of mouth (19.9%).Additional complimentary information on BIGresearch's 12th China Quarterly survey on the young Chinese market may be accessed at www.bigresearch.com/chinaq.htm. About BIGresearch BIGresearch is a consumer intelligence firm providing unique consumer insights through online surveys. The China Quarterly monitors the purchasing behavior and media consumption of more than 4,000 young adult Chinese consumers between 18-34 years old. The recently expanded China Quarterly includes more detail and greater insights on shopping habits and media consumption. The China Quarterly is available through BIGresearch in report or database format.
Contact Information: Contact: Chrissy Wissinger BIGresearch 450 West Wilson Bridge Road Suite 370 Worthington, Ohio 43085 (614) 846-0146