Contact Information: Contact Information Laura Farrelly NewsGator 303-552-2046 lauraf(at)newsgator(dot)com Jennifer Gazin or Zoe Vandeveer LaunchSquad 415.625.8555 newsgator(at)launchsquad(dot)com
NewsGator Releases Editor's Desk 2.1
New Version of NewsGator's Widget Platform Makes It Even Easier for Brand & Media Companies to Build, Deploy, & Track Widgets
| Source: NewsGator
DENVER, CO--(Marketwire - June 19, 2008) - NewsGator Technologies, Inc. today
announced the general availability of Editor's Desk 2.1, a new version of
the company's widget platform
that makes it even easier for brand and media companies to build, deploy
and track widgets.
Updates to NewsGator's widget
platform include a dramatically redesigned user interface,
sophisticated new templates and an easier, more streamlined workflow for
widget creation. Editor's Desk 2.1 boasts exciting new features including a
widget search tool for simple creation of subject-specific content widgets,
a duplicating "clone" capability that allows users to easily create similar
widgets, and feed monitoring that provides instant feedback on widget
performance and feed errors.
"Media and brand companies are embracing widget strategies at a breakneck
pace because syndicating content with widgets works," said Jeff Nolan, vice
president, NewsGator Software-as-a-Service. "By simplifying the creation,
deployment and management of widgets, Editor's Desk 2.1 enables companies
to quickly and easily realize positive business results from extended brand
reach to increased Web site monetization."
NewsGator's widget platform is part of NewsGator Software-as-a-Service,
which encompasses the company's syndication and data services offerings and
helps media companies, content publishers and advertisers engage audiences
through the use of social media and Web 2.0 technologies. NewsGator's Web
2.0 syndication products, including personalized RSS readers,
Widget Framework, Community Publisher and Widget Ads, give companies the
tools they need to enable their audiences to create, subscribe and interact
with the most relevant content while staying within the company's brand.
NewsGator's widget and data services are in use by some of the world's
largest media companies and brands, including CNN, Media General, National
Geographic, Newsweek, CBS News, Reuters, USA Today and Discovery
Communications. For more information, visit www.NewsGatorWidgets.com.
About NewsGator Technologies, Inc.
NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver
real business value. The company's enterprise social
networking and widget services are in use by hundreds of the world's
most recognized brands, including Bank of America, Biogen Idec, CBS, CNN,
Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator
Social Sites and Enterprise Server give enterprises better ways to
collaborate, share content, expand employee knowledge and improve
productivity. NewsGator Widget Services enable media and brand companies to
better engage their audiences and extend the value of their brands through
viral syndication of content. NewsGator also offers free, award-winning RSS
aggregators for the Web, desktop, mobile devices and e-mail clients. For
more information, visit www.newsgator.com