Contact Information: Contact Information Laura Farrelly NewsGator 303-552-2046 lauraf(at)newsgator(dot)com Jennifer Gazin or Zoe Vandeveer LaunchSquad 415.625.8555 newsgator(at)launchsquad(dot)com
NewsGator Announces Widget Partnership With DAC, Japan's Leading Online Advertising Solutions Provider
| Source: NewsGator
DENVER, CO--(Marketwire - June 26, 2008) - NewsGator
Technologies Inc. today announced a partnership with Digital Advertising
Consortium (DAC), one of Japan's largest online advertising solutions
providers, for exclusive rights to offer NewsGator Widget Services to Japanese media
companies and brands. Under this partnership, DAC will market NewsGator
Widgets for content syndication.
Major media companies around the world are turning to NewsGator Widget Services to create widgets
that syndicate content to Web sites, blogs, social networks, and start
pages and in the process create additional advertising revenue and reach
new audiences. Widgets are currently being used by companies like National
Geographic, which has a series of viral and interactive puzzle widgets
featuring their photography, and Tribune Media Services, which is using
NewsGator for ad sponsored mini-applications that provide readers with easy
access to their favorite baseball team's television and radio schedules.
"This is a terrific market opportunity for NewsGator -- Japan is the second
largest online advertising market in the world, and this partnership will
enable NewsGator and DAC to work together in partnership to power widget
strategies for Japanese advertisers and marketers," said Jeff Nolan, vice
president, NewsGator Consumer and Media Services. "We are honored and
privileged to work with DAC, a highly respected and premier company, as we
enter the market in Japan."
"Partnering with NewsGator will allow us to offer powerful, viral and
trackable widgets to our large customer base of media companies and
brands," said Akihiko Tokuhisa, the Chief Technology Officer of DAC.
"Japanese companies like CNN Japan are using widgets to introduce new types
of content to their Web pages and add viral functionality -- they're
already having great success in reaching and engaging broad audiences."
About NewsGator Software-as-a-Service
NewsGator's syndication and data services offerings help media companies,
content publishers and advertisers engage audiences through the use of
social media and Web 2.0 technologies. NewsGator's Web 2.0 syndication
products, including personalized RSS readers,
Widget Framework, Community Publisher and Widget Ads, give companies the
tools they need to enable their audiences to create, subscribe and interact
with the most relevant content while staying within the company's brand.
NewsGator's widget and data services are in use by some of the world's
largest media companies and brands, including CNN, Media General, National
Geographic, Newsweek, CBS News, Reuters, USA Today and Discovery
Communications. For more information, visit www.NewsGatorWidgets.com.
About NewsGator Technologies, Inc.
NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver
real business value. The company's enterprise social
networking and widget services are in use by hundreds of the world's
most recognized brands, including Bank of America, Biogen Idec, CBS, CNN,
Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator
Social Sites and Enterprise Server give enterprises better ways to
collaborate, share content, expand employee knowledge and improve
productivity. NewsGator Widget Services enable media and brand companies to
better engage their audiences and extend the value of their brands through
viral syndication of content. NewsGator also offers free, award-winning RSS
aggregators for the Web, desktop, mobile devices and e-mail clients. For
more information, visit www.newsgator.com
About DAC
Digital Advertising Consortium (DAC) is a company integrating advertising
business, founded by the several biggest advertising agencies in Japan,
such as Hakuhodo DY Media Partners Inc., ASATSU-DK Inc. Based on three main
services: Media, Operations and Technology, DAC provides high quality
service for both buying and selling online advertising through the large
network of websites. For internet media buying and selling, DAC plays a
role of media rep to bring together publishers and agencies. DAC represents
Japan's major websites: Yahoo! Japan, MSN Japan, Infoseek and many more.
For more information, visit en.dac.co.jp.